Report covers main trends shaping the sports drinks category, marketing approaches that selected sports drinks producers use and 10 marketing-focused case studies of some of the most interesting and somewhat innovative products from the sports drinks category.
Goal of this report is to help you understand what marketing strategies help drive results and build the brand image of the above listed products, as well as provide you with insights about opportunities for new sports drinks.
This report focuses on qualitative research rather than quantitative. By digging deeper into marketing of the selected 10 sports drinks brands, we are providing valuable insights that could also be adapted by those willing to launch sports drinks brands of their own.
The New Era of Sports Drinks report is the type of deep dive with hands on research and market insights that I find most helpful when studying a specific category or sector within the international beverage landscape. I found the level of knowledge gained within each of the 10 case studies to be advantageous in really getting a look under the lid of what makes these brands unique and what types of challenges and successes can be gleaned from them. This report will most definitely help our company have the inside intel that will allow us to serve our clients in evaluating this category.