Trends

The global energy drinks market reached $57 billion in 2020 and is expected to grow at a CAGR of 7% between 2022 and 2027. Energy drinks have become a beverage of choice for many people looking for an alternative to coffee. As opportunities within the category grow, beverage companies are looking for more ingredient opt…

Beverage brands, especially those considered functional beverages, are constantly searching for the latest and greatest sweetener – and consumers are drinking it up.   According to SPINS data, within the beverage industry, sales of coconut sugar are up +21.1% from last year, sugar alcohols are up +20.6%, stevia is…

“If you aren’t making waves, you aren’t kicking hard enough.” – Unknown There’s no doubt functional beverages are the hottest category in the beverage industry today. This increasingly competitive, complex, and highly technical category requires proactive collaboration across various discip…

We’ve come to think about beverages primarily in liquid form, but creating a ready-to-drink beverage is not the only way to get your product into the hands of consumers. While powdered drinks are not novel, a recent wave of innovation in formulation and packaging is sparking the imaginations of both new and establ…

Amidst the chaos and uncertainty of the past year, beverage companies are responding to shifting customer demands while monitoring changes that impact how they develop, produce, and market their products. These activities are not new, but the depth of information and pace of innovation are pushing the industry to anothe…

Both beverage brands and consumers are tuning in to see what is next for NOLO (No and Low) alcoholic products. Seedlip made a splash as it entered the market in 2015 with the world’s first distilled non-alcoholic spirit. The company reported a 200% year-over-year volume growth across UK grocery sales in 2018. Heineken C…

What are Botanicals and What is a Botanical Drink? Plants first appeared on land 500 million years ago. Throughout human history, approximately 7,000 different plant species have been used as food. Botanicals are dried or fresh plants, plant parts, or plants which are isolated or combined chemical components, extracted in …

According to the 2015 Council for Responsible Nutrition Consumer Survey on Dietary Supplements, nearly 70% of Americans take dietary supplements. The Natural Marketing Institute’s 2018 Supplements/OTC/Rx Database (SORD) survey found that 53% of consumers were concerned about tainted or illegal ingredients in supplements…

The beverage industry is expanding, with many reports predicting onward and upward growth. Today’s global beverage market consists of traditional beverages as well as new and emerging beverage categories, providing more growth opportunities within the industry as a whole. Traditional categories such as coffee and soft d…

The beverage space is evolving at a rapid pace as innovation and developments are rolled out to meet customers’ ever-changing tastes and preferences. There are marked shifts in the ways consumers think about their beverage choices and a resulting change in the types of ingredients that are being incorporated into those …