Tips

The decision of partnership with which contract manufacturer to work with can be a tough one. In fact it can play the key role of success or failure. So what you should know before choosing your beverage contract manufacturer? I always advise not to start analysis of contract manufacturers without not know what type of …

How to Start a Beverage Business I notice that usually beverage entrepreneurs are making similar mistakes when they are launching their beverage startup companies. You can avoid mistakes if you do your homework properly. Most common mistakes are lack of market analysis, no marketing strategy, no USP, awful positioning or l…

Juice drinks might sound boring and not special, but MyDrink Beverages are capable to make a well-known product, which seems to be ‘just’ a juice drink – unique. I will present you only few ways how to do it. Most important thing is to find a perfectly matching fruit combination. It can be both, something […]

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One of the biggest trends lately is herbal extract usage in beverages. I guess the beginning was made by ice teas and as it is still popular, we are getting requests to combine ice tea idea with functionality. This is being done by using various extracts, starting from well known green tea, black tea or […]

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Consumers regularly express concerns about the calorie content of sugar-sweetened beverages, whether they are traditional beverages or those newer products that may contain added nutritionally beneficial ingredients. The removal of sucrose, high-fructose syrup or glucose syrup from beverages and replacement by high-pote…

In order to measure texture, a viscosity measurement is often referred to. Viscosity, however, describes only one characteristic of the product as it is measured at a given shear rate. Texture is, on the other hand, a very wide term which covers a lot of rheological properties and sensory captions. Texture covers the ap…

Recently one of our dear colleagues, beverage innovator Marc Miller together with his team HUMAN (International Beverages) published a book on building your beverage brand. It is called “The World’s Greatest Guide to Building your Beverage Brand” and after reading it I could not disagree that it is something less than t…

Today I was preparing our presentation about the future beverage trends for 9th InnoBev Global Beverages Congresss in Warsaw. I was searching for some numbers about beverage trends. However, as you may already know, numbers are very expensive and you cannot get it for free. Do you know what is the cheapest and most effi…

IDEA The most important thing is to come up with the idea in which not only you will passionately believe but which would also lead many others throughout all the production steps. Every day we get lots of homemade drink recipes with the query whether we could produce or bottle it. First thing what needs […]

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What Ingredients Are In Energy Drinks? Drinks industry is buzzing about functional beverages. Healthy drinks are one of the fastest growing categories in whole drinks field. Eye, heart, digestive, anti-aging and immune systems, are just a few of the alter blends. Concepts include tea drinks, functional waters and dairy dri…