Tips

In our latest blog post (Where to Start with Beverage Marketing?), we have pointed out some of the elements that are extremely important when it comes to beverage marketing and usually get overlooked by the new beverage entrepreneurs. The feedback that we’ve received only confirmed us that sometimes obvious things are n…

Should You Start a Beverage Company? A few years ago I published the article Starting a Beverage Company, which covered the top questions that a beverage entrepreneur should consider before starting a beverage business. I received tons of emails with additional questions and comments from entrepreneurs.   It’s amazing…

In 2016 alcoholic beverage worldwide consumption dropped first time in 15 years (US market was one of exception) due higher taxation, aging population, high youth unemployment in some key markets and some other local issues. In order to succeed in overcrowded market, now more than ever, it’s very important for the produ…

For those who are struggling to find venture capital funds who are investing in Food and Beverage industry, we prepared a small list. Yes, it’s not a full global list of Food and Beverage VCs.   1. First Beverage Group – company is based in Los Angeles and are successfully working since 2005. Company has […]…

It is a challenge to start your own beverage development project. MyDrink team knows how challenging and tough it can be. In order to help you out, last Thursday we held our first live webinar. In case, you did not have enough time or just did not knew about it, we wanna share with you […]

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Every business owner wants to be sure each dollar they invested into marketing (or anything else for that matter), brings the highest return possible. As usual it’s easier said than done, so let’s look into some of the ways that lead to smarter allocation of your marketing money. 1. Know your goals As simple as [&hellip…

Jogging, fitness, yoga – active lifestyle is getting more and more popular. After long hours in the office in from of the computer number of people is recovering in the gym. This trend is being noticed in beverage industry as well. Such products as Celsius™ contains natural functional ingredients as Green Tea Extract, G…

One of the Key trends in 2015 is a clean label beverage – beverages with no artificial ingredients. This trend in noticed already since 2010, but lately interest in it increasing significantly. Recently distributors, retailers are getting more and more focused on product label and this is obvious, cause consumers are pa…

The coconut water which was once considered waste had a huge demand worldwide. As it comes out, coconut water owned its place for many beneficial chemical and organoleptic properties. Coconut water is a clear liquid inside young green coconuts. Its major fraction is water (approx. 95%) followed by natural sugars (sucros…

Total groceries sales in USA for 2013 was $600 billion worth. While online groceries market size was less than 1% which is less than $6 billion (Source Business Insider). Seems quite a small number. While in Europe at 2012 largest markets for online groceries divided accordingly: UK €7.1 billion, France €5 billion, Germ…