Tips

An Interview with Dan Read, Beverage Strategy, Innovation, and Design Partner at Root and Branch Global  What is it about a great design that gets us to not only pick up a beverage but put it in our cart and take it home? That’s the question that people like Dan Read, and his partners at […]

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When launching a beverage brand, you’ll need to decide whether you want to outsource manufacturing or handle beverage product production yourself. Outsourcing beverage production has gained significant traction in recent years. By outsourcing beverage production, brands benefit from professional services while fre…

Globalization has contributed to a beverage business environment where geographical boundaries are blurred. The exchange of an ingredient or finished beverage can occur with just the click of a button and advice from an internationally-known industry expert is available instantly via a video chat on your mobile phone. O…

What are Botanicals and What is a Botanical Drink? Plants first appeared on land 500 million years ago. Throughout human history, approximately 7,000 different plant species have been used as food. Botanicals are dried or fresh plants, plant parts, or plants which are isolated or combined chemical components, extracted in …

A strong, memorable brand is one of the biggest assets a beverage company can build. Clarity and consistency are the forces behind the most successful beverage brands. Before you can share your message, you need to clarify what your brand stands for and get everyone in your company on the same page. Working with your [&…

It’s true:  Even in 2018, the functional food market is still on the rise.  It’s no surprise, either.  In 2014, 90 percent of American adults acknowledged the benefits of functional foods, or food and drink products which provided additional benefits beyond standard nutrition. That same year, protein was listed as one of t…

First of all, I would like to say that I’m very glad introducing this news! MyDrink Beverages was acquired by the leading beverage operations company in the USA. BevSource, Inc is a provider of beverage development and operations solutions to beverage visionaries. For me, it’s a perfect proof that during the last 10 yea…

Recently, the Indian government introduced a revised GST for soda (carbonated) drinks. The new rules state that aerated/carbonated drinks and possibly any drink with added sugar will attract a total duty of 28%–40% tax and a 12% additional levy. The taxes are categorized as 12%, 18%, and 28%. Multinationals are certainl…

Following a very good tradition of MDB recently I was asked to share some insights regarding Market Intelligence thus contributing to the general beverages business development awareness among our subscribers and visitors.   There are some points I would like to cover in my article this time. Being involved into Ma…

So you have read my latest blog post Why You Shouldn’t Start a Beverage Company ….and you are still keen to do it? Ok, but never complain that I didn’t warn you. The most important step before making any serious decisions is to prepare a beverage company business plan. The business plan preparation will help […]<…