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In order to measure texture, a viscosity measurement is often referred to. Viscosity, however, describes only one characteristic of the product as it is measured at a given shear rate. Texture is, on the other hand, a very wide term which covers a lot of rheological properties and sensory captions. Texture covers the ap…

Recently one of our dear colleagues, beverage innovator Marc Miller together with his team HUMAN (International Beverages) published a book on building your beverage brand. It is called “The World’s Greatest Guide to Building your Beverage Brand” and after reading it I could not disagree that it is something less than t…

Functional ingredients might be divided in many fields; I will try to observe the most important ones. Sweeteners. As now it is becoming more popular having sugar reduced products or naturally sweetened, so Stevia is keeping the leading position. It is still a popular way to have a low calorie drink using it. Another up…

In past months it is becoming very trendy to develop drinks with an herbal base. People are trying to look into good old ideas from the new angle. For example in the field of iced teas new trend is naturally brewed teas, or trying to apply new or only in several areas of Europe known […]

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Usually we divide beverage development projects in to two parts: technical and marketing. For a successful project both parts are extremely important. Usually entrepreneurs identify a gap in the market which leads them to a product idea. However, we notice that a lot of companies start working on technical side of their pr…

Kraft launched MiO in USA at 2011. During several years they managed to create a huge business out of it. MiO sales nearly doubled to more than $100 million through the first nine months of 2012. Not long ago they launched MiO in UK. It would be very interesting to know what their sales turnover […]

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Each year everyone is trying to predict future trends. This time we will give you our view for the functional beverage trends in 2014. Last year our list looked like this “Top functional beverage trends for 2013”. You will notice that trends look very similar, however, new concepts were included in the list. One importa…

We are searching for a reliable and professional protein drinks manufacturer in Europe. We are flexible about the packaging type and size. In case your business is to copack protein drinks, meal replacement products – give us a call. info@mydrinkbeverages.com +44 20 3290 6044

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During this year I had lots of great opportunities to attend industry meetings, conferences and trade fairs. Each time I was making a list popular keywords during the event. I want to share it with you. Here are the most popular words among industry experts and professionals: Sustainability Obesity Health Nature Healthy…

It’s amazing how time flies.. It seems like just yesterday I wrote an article about Innovative functional beverage trends and concepts for 2013. What has changed during the year? What are the new trends in beverage industry? We want to share our insights with you. So what’s the next big thing? Where beverage industry is…