News

Introducing DrinkPreneur Live 2014 event. Check it out!   In case you do not see it PUSH HERE

…

Just last week our baby (MyDrink Beverages and Zenith International) was born which we call DrinkPreneur Live. It’s an event targeted specifically to beverage entrepreneurs and Small to Medium Enterprises (SMEs). Our goal was to create a platform where entrepreneurs can promote their products and meet beverage industry …

  The first ever start-up awards focusing strictly on drinks brands is organised by MyDrink Beverages together with Zenith International. DrinkPreneur Live 2014 event is the official launch for the business accelerator, where consumer goods entrepreneurs will have an opportunity to seek for support, funding and dis…

How to Start a Beverage Business I notice that usually beverage entrepreneurs are making similar mistakes when they are launching their beverage startup companies. You can avoid mistakes if you do your homework properly. Most common mistakes are lack of market analysis, no marketing strategy, no USP, awful positioning or l…

I’m very proud to announce that MyDrink Beverages started to cooperate with DrinkPreneur.com . It’s a Beverage Business website focused solely on Entrepreneurs and Small-To-Medium enterprises. Their main goal is to educate beverage entrepreneurs about beverage business. Additionally, they are publishing beverage product…

Juice drinks might sound boring and not special, but MyDrink Beverages are capable to make a well-known product, which seems to be ‘just’ a juice drink – unique. I will present you only few ways how to do it. Most important thing is to find a perfectly matching fruit combination. It can be both, something […]

…

This is a perfect solution for those who has less time for testing and wants to focus on marketing and sales as soon as possible. From the beginning it might look like RTM products are taking all the joy of development from the customer, but I dare to disagree. It is possible to make small […]

…

One of the biggest trends lately is herbal extract usage in beverages. I guess the beginning was made by ice teas and as it is still popular, we are getting requests to combine ice tea idea with functionality. This is being done by using various extracts, starting from well known green tea, black tea or […]

…

Last week MyDrink beverages had been honored to speak at the Executing Shopper Insights 2014 in London. With two days of presentations, panel discussions and roundtable group discussions, this event covered all the facets within the changing world of shopper behaviour and engagement. Together with FMCG leaders from Arla…

Consumers regularly express concerns about the calorie content of sugar-sweetened beverages, whether they are traditional beverages or those newer products that may contain added nutritionally beneficial ingredients. The removal of sucrose, high-fructose syrup or glucose syrup from beverages and replacement by high-pote…