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Most likely all of us know that when speaking of a beverage business, there is no such thing as low budget. And we are talking about hundreds of thousands of Euros here. If you have a young business and not that many funds at hand, your best options are either crowdfunding (Pura Vida Tequila and […]

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What is it? Summer has ended but beer cocktails are still on the road. So what is the beer cocktail? Beer cocktail – is a drink which is produced from the beer by mixing it with juices, fruit syrups, soft drinks or with bitters and adding flavorings. This kind of mixture is also called shandy. […]

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A well known fact is that many young businesses fail during the first few years of operation. One of the main reasons is that they fail to do the research and planning, therefore they tend to make reckless decisions, waste their resources and simply run out of money before getting any kind of funding. In […]

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On the 24th of September Lunch exhibition took part in the design business center in London. The exhibition was much smaller than the biggest ones SIAL or Anuga. Keeping in mind the size of it, the number of exhibitors from beverage industry was really high. This was a great chance to check on what is […]

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Every business owner wants to be sure each dollar they invested into marketing (or anything else for that matter), brings the highest return possible. As usual it’s easier said than done, so let’s look into some of the ways that lead to smarter allocation of your marketing money. 1. Know your goals As simple as [&hellip…

If you wonder why you would even care to get to know your audience, my answer to you is an entire post from earlier this week (have a look if you have not done that yet). Now, since we have the why part covered, shall we talk about how to gather the information you need? […]

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  And I mean not just to be aware they exist, but to actually know what your costumers have in common, what they care about, what they are interested in, what makes them engaged etc. I happened to meet quite a few business owners or other decision makers that when asked about their target audience, […]

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Jogging, fitness, yoga – active lifestyle is getting more and more popular. After long hours in the office in from of the computer number of people is recovering in the gym. This trend is being noticed in beverage industry as well. Such products as Celsius™ contains natural functional ingredients as Green Tea Extract, G…

We are working with various beverage consulting projects globally, however, sometimes we forget to ask our clients what they learn during the development stages of their products. Today I’m speaking with Founder and Co-Owner of North Wine & Spirits Renate Nikolaisen about their beverage development project of natura…

What Are Nootropic Beverages? Nootropic beverages are drinks that contain either synthetic or natural compounds called nootropics, which aim to improve cognition, enhancing various functions including memory, creativity, motivation and overall mental aptitude. Some popular nootropic ingredients include caffeine and L-th…