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How To Sell Your Drink In Stores Even though e-commerce is gaining its popularity in beverage industry, the biggest portion of sales still come from in-store shopping. Different distribution channels have their particularities, however shall we focus on larger retail stores such as supermarkets this time? Competition in be…

As the change of a calendar is coming we suggest to start preparing for the spring of 2016. For the next high season of the beverage industry we would like to exclude following biggest trends. PROTEIN drinks. Rising interest of protein ingredients has an impact on the market already, although next year of 2016 should [&…

Starting a new business can be difficult, especially, when it comes to releasing a new product onto the market. The beverage industry is full of different beverages varieties, and it can be challenging to predict the success of your product. Due to these reasons, consumer analysis of your product can save a lot of money…

Not long ago, I’ve written about story themes that are quite common in alcohol advertising. However storytelling is no exception in ads for non-alcoholic drinks. Here I further discuss a few themes that can be noticed throughout the years of non-alcoholic beverage (including drinkable water) advertising. Cuteness overlo…

Nowadays everywhere we are looking for innovations, the food and beverage industry is not an exception. We are trying new conception mixtures and flavorings to diversify the existing ration of drinks and food. Alcohol industry also tries new possible varieties of flavors to increase the customer base. As we know women a…

Everyday more and more products are going online and grocery goods (with beverages among them) are not an exception. Beverage industry was pretty slow in terms of adoption of e-commerce in comparison to some other industries, however numbers show that the turning-point might have been reached. Let’s have a look into som…

Most of us are introduced to a variety of beverages at an early age. At this stage, the consumption of most fruit-flavoured / fruit-based beverages (or indeed any beverage) is either as a complementary drink or as “filler” between meals. Beverage consumption in India is quite different from the rest of the world. There …

It is a challenge to start your own beverage development project. MyDrink team knows how challenging and tough it can be. In order to help you out, last Thursday we held our first live webinar. In case, you did not have enough time or just did not knew about it, we wanna share with you […]

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  There are loads of legal restrictions related to alcohol advertising. It cannot depict drinking youth, link alcohol consumption to enhanced physical or social performance, tell or show how fun immoderate alcohol drinking may be and so on. Due to that and a huge competition on the market, the most common and proba…

Herbal trends in beverage industry were growing for the past several years. The main reason of using these raw materials is functionality. Although only a very small amount of herbs has proved health claims, extract are becoming more and more common part of the beverage recipes. A good thing about natural extracts is th…