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If you are interested in developing a beverage but aren't sure of the process, beverage formulation is the best place to start. And the most important thing to know about formulating a beverage is that it is all about the taste — when consumers love the taste of a beverage, you get your foot in …

The ready-to-drink (RTD) beverage market continues to grow and evolve along with consumer preferences for quick and easy solutions that fit into their busy, active lifestyles. People’s preferences, their desire to stay healthy, marketing strategies and cultural influences all contribute to the growth of this marke…

Life is only getting busier, and that’s not a bad thing. It leaves a gap in many markets to offer products that are easier to use for individuals who are constantly on the go. There are two things that busy people cannot resist: efficiency and coffee! Ready-to-drink (RTD) coffee ticks both those boxes. At MyDrink …

In the ever-evolving world of beverages, where consumer preferences sway like windblown trees, a new trend has taken root — adaptogens and botanical beverage infusions. No longer limited to health food stores or niche markets, adaptogenic beverages and botanically infused drinks have flooded the mainstream. But what dri…

If you’re thinking about importing alcohol into the United States, becoming familiar with the legal environment and accompanying rules and regulations is essential. Imported alcoholic beverages fall under the rulings of the Alcohol and Tobacco Tax and Trade Bureau (TTB), the Federal Food and Drug Administration (FDA) an…

When you walk down the aisles of your local grocery store, you’re bound to see several products infused with cannabidiol (CBD). Unlike its psychoactive cousin, tetrahydrocannabinol (THC), CBD doesn’t make the user high and is much more accessible. Many people turn to CBD drinks and their potential calming in…

The COVID-19 pandemic put health and wellness front and center in many people’s minds, leading to a sharp spike in demand for organic products. It wasn’t immediately clear if this trend would have staying power, but consumers remain just as interested in fueling their bodies with naturally good-for-you produ…

If we’ve learned anything during the pandemic, it’s the importance of relationships. Beverage brands relied on their connections with customers to guide their decisions and messages as they navigated the turbulent waters of uncertainty. But building relationships in an increasingly busy, changing, and disjoi…

Contracting with the right manufacturer is one of the most important advantages you can give to your beverage. The steps you take when evaluating and approaching potential manufacturing partners are critical. Use this checklist to help you organize and prepare before contracting your beverage manufacturing. Prepare Your…

When launching a beverage brand, you’ll need to decide whether you want to outsource manufacturing or handle beverage product production yourself. Outsourcing beverage production has gained significant traction in recent years. By outsourcing beverage production, brands benefit from professional services while fre…