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How you find, vet, and negotiate with raw material manufacturers can become a strong competitive advantage for your beverage. There are hundreds of ways to approach this opportunity, and there’s a strong case to be made for working with someone who can help you maximize it. A sourcing agent or broker can help you naviga…

Today, effective marketing requires a carefully measured online and visual approach. Rather than merely expressing a brand with strong images, a combined digital and social vision is essential to promoting your brand identity and positioning it from the get-go.  For sure, visuals are a key component in your marketing su…

Influencer marketing campaigns can be highly effective for beverage brands. To get the most out of influencer marketing, you need to understand how it works and the different types of influencers. You’ll also need to know how to match your brand with the right kind of influencer. Here are a few essential tips and …

The global energy drinks market reached $57 billion in 2020 and is expected to grow at a CAGR of 7% between 2022 and 2027. Energy drinks have become a beverage of choice for many people looking for an alternative to coffee. As opportunities within the category grow, beverage companies are looking for more ingredient opt…

Beverage brands, especially those considered functional beverages, are constantly searching for the latest and greatest sweetener – and consumers are drinking it up.   According to SPINS data, within the beverage industry, sales of coconut sugar are up +21.1% from last year, sugar alcohols are up +20.6%, stevia is…