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Today I was preparing our presentation about the future beverage trends for 9th InnoBev Global Beverages Congresss in Warsaw. I was searching for some numbers about beverage trends. However, as you may already know, numbers are very expensive and you cannot get it for free. Do you know what is the cheapest and most effi…

Adomas Pranevicius, CEO of MyDrink Beverages, tells BeverageDaily.com that a new breed of healthy ‘energy’ drinks face an uncertain EU future, given conflicting guidance as to what constitutes the category. Interview about natural energy drink trends in published on BeverageDaily.com, push here to read it.  

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Recently I was making an analysis about future trends and innovations of packing in soft-drinks industry. I found a lot of interesting concepts and already introduced products for packaging of soft-drinks. I think the most interesting packaging solutions is for self-heating and self-cooling beverages. Although at the mo…

I was always impressed by the IT industry. These guys manage to develop, launch and test their products during 2-4 months. In case they see that the product/service is not successful they close the project and start a new one. Lean business methodology was born also in IT industry. Nowadays, I see that other industries …

The era of caffeine, taurine and vitamin b complex type of energy drinks is finished. New trend is emerging – natural energy drinks. According to EU energy drink is drink which contains caffeine, taurine and vitamin b complex. However, 2013 will show us that this is not exactly true. In my opinion, this new trend [&hell…