Blog

Last week MyDrink beverages had been honored to speak at the Executing Shopper Insights 2014 in London. With two days of presentations, panel discussions and roundtable group discussions, this event covered all the facets within the changing world of shopper behaviour and engagement. Together with FMCG leaders from Arla…

Consumers regularly express concerns about the calorie content of sugar-sweetened beverages, whether they are traditional beverages or those newer products that may contain added nutritionally beneficial ingredients. The removal of sucrose, high-fructose syrup or glucose syrup from beverages and replacement by high-pote…

In order to measure texture, a viscosity measurement is often referred to. Viscosity, however, describes only one characteristic of the product as it is measured at a given shear rate. Texture is, on the other hand, a very wide term which covers a lot of rheological properties and sensory captions. Texture covers the ap…

Recently one of our dear colleagues, beverage innovator Marc Miller together with his team HUMAN (International Beverages) published a book on building your beverage brand. It is called “The World’s Greatest Guide to Building your Beverage Brand” and after reading it I could not disagree that it is something less than t…

Functional ingredients might be divided in many fields; I will try to observe the most important ones. Sweeteners. As now it is becoming more popular having sugar reduced products or naturally sweetened, so Stevia is keeping the leading position. It is still a popular way to have a low calorie drink using it. Another up…