On the 24th of September Lunch exhibition took part in the design business center in London. The exhibition was much smaller than the biggest ones SIAL or Anuga. Keeping in mind the size of it, the number of exhibitors from beverage industry was really high. This was a great chance to check on what is […]
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Every business owner wants to be sure each dollar they invested into marketing (or anything else for that matter), brings the highest return possible. As usual it’s easier said than done, so let’s look into some of the ways that lead to smarter allocation of your marketing money. 1. Know your goals As simple as [&hellip…
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If you wonder why you would even care to get to know your audience, my answer to you is an entire post from earlier this week (have a look if you have not done that yet). Now, since we have the why part covered, shall we talk about how to gather the information you need? […]
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And I mean not just to be aware they exist, but to actually know what your costumers have in common, what they care about, what they are interested in, what makes them engaged etc. I happened to meet quite a few business owners or other decision makers that when asked about their target audience, […]
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Jogging, fitness, yoga – active lifestyle is getting more and more popular. After long hours in the office in from of the computer number of people is recovering in the gym. This trend is being noticed in beverage industry as well. Such products as Celsius™ contains natural functional ingredients as Green Tea Extract, G…
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