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Not long ago, I’ve written about story themes that are quite common in alcohol advertising. However storytelling is no exception in ads for non-alcoholic drinks. Here I further discuss a few themes that can be noticed throughout the years of non-alcoholic beverage (including drinkable water) advertising. Cuteness overlo…

Nowadays everywhere we are looking for innovations, the food and beverage industry is not an exception. We are trying new conception mixtures and flavorings to diversify the existing ration of drinks and food. Alcohol industry also tries new possible varieties of flavors to increase the customer base. As we know women a…

Everyday more and more products are going online and grocery goods (with beverages among them) are not an exception. Beverage industry was pretty slow in terms of adoption of e-commerce in comparison to some other industries, however numbers show that the turning-point might have been reached. Let’s have a look into som…

Most of us are introduced to a variety of beverages at an early age. At this stage, the consumption of most fruit-flavoured / fruit-based beverages (or indeed any beverage) is either as a complementary drink or as “filler” between meals. Beverage consumption in India is quite different from the rest of the world. There …

It is a challenge to start your own beverage development project. MyDrink team knows how challenging and tough it can be. In order to help you out, last Thursday we held our first live webinar. In case, you did not have enough time or just did not knew about it, we wanna share with you […]

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