Blog

On September 21 and 22, 2016, a Lunch Exhibition was held in London at the Business Design Centre. This was a very interesting and dynamic show for everyone in the FMCG sector. The head of the NPD Department at MyDrink Beverages, Ieva Jureviciene, shared her insights as she visited the exhibition. One of the biggest [&h…

In 2016 alcoholic beverage worldwide consumption dropped first time in 15 years (US market was one of exception) due higher taxation, aging population, high youth unemployment in some key markets and some other local issues. In order to succeed in overcrowded market, now more than ever, it’s very important for the produ…

Last week I had the pleasure of participating in the eBev Europe conference. It was the first event organized in Europe as these events have mainly taken place in the USA. The main topic of the conference was digital disruption in the beverage industry. And it was great! The key speakers were industry professionals who …

For the last two years we were developing drinkpreneur.com platform from the scratch. We interviewed many startups, shared articles that our contributors wrote and organized DrinkPreneur events. The idea of drinkpreneur platform was to create a community of beverage entrepreneurs who share their insights and inspire eac…

Bitters have been well known for centuries, not only as a special type of alcohol, but also as a medicine that improves digestive activity. What makes bitters so special? A specific taste is formed with the help of special botanical extracts. These extracts might differ due to the origin of bitters and alcohol content. …