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If you are interested in developing a beverage but aren't sure of the process, beverage formulation is the best place to start. And the most important thing to know about formulating a beverage is that it is all about the taste — when consumers love the taste of a beverage, you get your foot in …

The ready-to-drink (RTD) beverage market continues to grow and evolve along with consumer preferences for quick and easy solutions that fit into their busy, active lifestyles. People’s preferences, their desire to stay healthy, marketing strategies and cultural influences all contribute to the growth of this marke…

Life is only getting busier, and that’s not a bad thing. It leaves a gap in many markets to offer products that are easier to use for individuals who are constantly on the go. There are two things that busy people cannot resist: efficiency and coffee! Ready-to-drink (RTD) coffee ticks both those boxes. At MyDrink …

In the ever-evolving world of beverages, where consumer preferences sway like windblown trees, a new trend has taken root — adaptogens and botanical beverage infusions. No longer limited to health food stores or niche markets, adaptogenic beverages and botanically infused drinks have flooded the mainstream. But what dri…

If you’re thinking about importing alcohol into the United States, becoming familiar with the legal environment and accompanying rules and regulations is essential. Imported alcoholic beverages fall under the rulings of the Alcohol and Tobacco Tax and Trade Bureau (TTB), the Federal Food and Drug Administration (FDA) an…