Smooch Energy Drink



Beverage Start-up



The Challenge

The idea was to create an energy drink suitable for the Nigerian market. Smooch energy drink had to have unique ingredients – guava and apple juice.


The drink was created using a small amount of apple juice, in order to have a very nice, smooth taste, and at the same time to have the most cost effective price. We managed to create a beverage with raw materials from Europe that is well accepted by the local market in Nigeria.

The Result

Smooch is an energy drink served in 330 ml aluminum cans. It has a great taste that perfectly fits its market. Also, Smooch has a slightly reduced caffeine content.

Visit Smooch Energy Drink website.


Interested to develop your drink?

Contact us by calling our headoffice on +44 20 7193 8664 . For a full quote, or to find out more about how MyDrink Beverages can help you to develop your new beverage, contact us via the online form or get in touch directly.