The Challenge
The idea was to create a unique beverage product, full of functional ingredients that are well-known for their benefits for human skin. Due to the special qualities of this product, the target market was defined as women 23 to 30 years old.
Solution
The MyDrink Beverages team decided to cooperate with the Japanese, using their advanced ingredients. We used a citrus flavor to make this beauty potion taste good. Moreover, the citrus flavor was a great choice due to its great compatibility with the rest of the ingredients.
The Result
We created 50ml shots of essential ingredients in order to make the skin shine and also make the beverage tasty to drink. Since we have created this product for the eastern market, the bottle is straight, slim and brown in order to keep up with the EU market standard.
