SEL Dragoon Health Drink



Beverage Start-up



The Challenge

MyDrink cooperated with the most famous Lithuanian musician Egidijus Dragūnas to create a unique health drink. The idea was to use the Japanese health drink industry and merge it with European natural style. We needed the drink free of any artificial coloring, preservatives, or sweeteners, to be full of vitamins and healthy supplements, as well as acceptable in a price sensitive market.


After six months of cooperation with Japanese technologists and ingredient suppliers from around the globe we selected the right super fruits as the base for the drink – acai berries, pomegranates, and cranberries. The next step was to exaggerate the health supplements. We chose antioxidants from green tea and a rooibos tea mix, with slight help from grape skin extract and Aronia juice for color.

The Result

We made the drink positive and attractive with a dragon pictured on the center of the bottle: SEL Dragoon packaging – 250ml & 750ml glass bottles.

Visit SEL Dragoon Health Drink website.


Interested to develop your drink?

Contact us by calling our headoffice on +44 20 7193 8664 . For a full quote, or to find out more about how MyDrink Beverages can help you to develop your new beverage, contact us via the online form or get in touch directly.