Nootropic beverages is a future of functional drinks

Nootropics is not a new term—it was mentioned for the first time in 1972 by Corneliu E. Giurgea. This term was created for the list of ingredients which did not have a proper definition according to their functions. Brain stimulants, brain productivity enhancers, focus and attention improvers or even mood and depression fighters, cognitive enhancement drugs – all of these expressions are related with a term of Nootropics.

This term might sound too complicated, however, we suggest keep an eye on them. Interesting fact that the list of Nootropics contains such ingredients as: choline, griffonia seed extract, theanine, acetyl l-carnitine, B group vitamins, iodine, magnesium and taurine. You can find natural nootropics as well – artichoke extract, grape seed extract, ginseng, kava kava, lemon balm, rhodiola Rosea, St John’s wort, yerba mate, caffeine, green tea.

There are loads of products in the market with ingredients which we can call nootropics. For example: Think Drink™; Drink Neuro™; TruBrain™. Nootropic beverages are being targeted to hard working people who spend hours doing mental tasks. Main task of these products is to increase alert, focus and memory. For example, office people, programmers, students etc. .

These products include such ingredients as: L – theanine, choline, L – carnitine, B vitamins, green tea, taurine, caffeine, guarana, ginseng, Yerba Mate.

The concerning issue with nootropics is that EFSA (European Food Safety Authorities) haven’t proved such claim as nootropic drink/supplement. Only several ingredients (Omega 3, magnesium, B vitamins) from the nootropic list has approved EFSA claims. So that is why it’s vitally important to use the ones that are approved by EFSA and has necessary authorized claims.

To sum up, nootropics are a class of nutrients and supplements that are helping to improve brain performance and health. Due to their functional properties such drinks has a unique opportunity to become a next big thing as energy drinks did 15 year ago.

Author - dipl. eng. Ieva Jurevičienė

Ieva currently Head of NPD for MyDrink Beverages. Her work encompasses innovation, new product development, recipe optimization and consulting.