New breed of healthy energy drinks face uncertain EU future

Adomas Pranevicius, CEO of MyDrink Beverages, tells that a new breed of healthy ‘energy’ drinks face an uncertain EU future, given conflicting guidance as to what constitutes the category.

Interview about natural energy drink trends in published on, push here to read it. logo

Author - Adomas Pranevičius

Adomas Pranevicius is the co-founder and CEO of MyDrink Beverages, a premier supplier of functional ingredient solutions to beverage industry . Adomas specializes in beverage concept development, start-up beverage projects, business development and brand building. During his career he co-founded NapNock energy shot, Dragoon vitamin drink, HighVit functional vitamin drinks and Simply Umai beauty drink. He enjoys developing new beverage concepts and generating marketing ideas for them. Currently he is focusing on international expansion of MyDrink Beverages. Adomas is also writing a blog about latest beverage trends and innovations. His insights and ideas have been quoted in, Soft Drinks International, Beverage World and other media sources.