Beverages consultans, development and production management services.

Personalized nutrition and the future of beverage industry

Adomas Pranevičius — Wed, 19 Jun 2013 07:54:00 +0000

Have you ever heard about the science of nutrigenomics? No? I thought so. Wikipedia explains that nutrigenomics is a branch of nutritional genomics and is the study of the effects of food and food constituents on gene expression. This means that nutrigenomics is research focusing on identifying and understanding molecular-level interaction between nutrients and other dietary bioactives with the genome.

The reason why I’m writing about this is to explain the importance of the development of this science and how it will change food industry. First of all, it is important to explain that currently some of the largest food companies are investing a lot of money in R&D. Moreover, scientists are explaining that the science of nutrigenomics is very young and business will have to wait a bit for any substantial research to be done.

However, the unique value proposition and benefit for a consumer is very clear and simple. According to your genome science will be able to determine what kind of products, ingredients you have to consume and which one you have to avoid. For example, your genome shows that you have a higher risk to have problems with your gut when you will grow older. In this case you will have your unique menu of food with active ingredients which will decrease the risk to face these problems.

This science will put functional beverages industry to the second level. New category will emerge which will be called personalized functional beverages. Consumers will have a capability to get their individual products according to their needs. You know what? This is what I call functional product…

Nutraceutical startups will change beverage industry

Kastytis Kemežys — Thu, 13 Jun 2013 14:15:39 +0000

It is well known how start-up activity and entrepreneurship can contribute the economic growth and what enormous long term impact they leave by creating these benefits:

1) Higher start-up activity provides new opportunities in a non-hiring economy.
2) It is an additional tool to develop well-rounded individuals with higher motivation to succeed and learn. People who don’t have experience are able to test their skills with project that they would never get in the high scale business right from the start.
3) The market becomes much healthier and more varied. Thanks to the technological advancement and increased competition between small businesses, start-ups and already established businesses are required to develop their products quicker, more efficiently and cheaper. The force of the ideas developed by the individuals who notice the holes in the market help to untie the consumers from the big businesses and to search for new solutions that suit their needs more specifically.
4) Start-ups are socially responsible endeavors. As most of the startups are fueled by the venture capital, today more than ever investors can direct with an unprecedented exactness where their money goes. This raises the bars for these small companies to create products and ideas that are worth pursuing and back the responsibility back on the investor to invest in something sustainable, increasing each market players social and environmental responsibility.
5) This is the future of big business. It is hard to ignore huge companies that evolved from small garage startups and are now dictating the pace of innovation all around the world.

Currently the highest startup saturation is focused in the IT industry, but to reach the balanced global innovation we need to invite new smart people with unconventional and courageous ideas to other industries.

So we call for startups in the Nutraceutical industry for these main reasons:

1) Nutraceuticals is a quickly growing industry which is relatively new with tons of holes in the market that are waiting to be filled by aggressive brilliant ideas.
2) The currently aging population is driving the Health Care expenditures to the all time highest rates and it is proven that balanced nutrition and healthy focused on preventable diseases product can reduce them.
3) Nutraceutical market is currently dominated by the food giants so most of the products are created around the large table by the people who are driven by investor relations rather than innovation, so there is a need for change.
4) There are many supply chain problems that require unconventional solutions that are born in highly entrepreneurial environments.
5) With the right initiative these young idealists could leave an enormous impact on the overall wellbeing and health of our society.

To sum up – MyDrink is calling young and innovative pharmaceutical and medical specialists that have ideas for improving consumer health via nutrition and know how to capitalize on them. These would be the areas where any initiative is highly motivated:

1) Obesity related disease prevention
2) Improvement of the elderly consumer health
3) Heart and cardiovascular system improvement
4) Malnutrition related disease prevention
5) Balanced children nutrition

So MyDrink suggest that entrepreneurs should look around, pick up a sheet of paper and a pen and start planning the future where they would want to live in.

Trends of nutraceutical functional beverages in Europe

Adomas Pranevičius — Wed, 22 May 2013 09:33:41 +0000

Increasing trend in nutraceutical functional functional beverages

Just recently I found a bit old, but very interesting market analysis from Frost & Sullivan: Global Nutraceutical Industry: Investing in Healthy Living (2010). You can download it by yourself. In this post I would like to point out several interesting things which I have found there.

It’s known that European Nutraceutical industry was valued at US $ 35 Billion in 2010. Its Annual Average Growth Rate was 14.7% at 2002 to 2010 compared to 7.3% at 1992 to 2002 (table no.1). Which shows us that there is a huge potential in nutraceutical industry as it is still growing. At 2012 market size of Europe nutraceutical industry should be somewhere around US $ 45 – 50 Billion.

Source: Frost & Sullivan and FICCI

At 2010 nutraceutical market was a bit different. For example, we can look at at functional ingredients profile at 2010 (table no.2). It shows us that there were four main target areas for nutraceutical ingredients such as cardiovascular diseases, weight management, cognitive health, bone and joint health. Nowadays, we can see a bit broader view. There are several additional target areas such as obesity, elderly consumer and digestion problems.

Source: Frost & Sullivan and FICCI

It’s interesting to know that Functional Food & Beverages market size in Europe at 2012 was US $ 12 Billion which is 34%. During my analysis I’ve found that at 2012 market size for Functional Beverages at 2011 was US $ 12 Billion (table no.3).

Source: Frost & Sullivan and FICCI

Europe is driven on the basis of health claims. Companies are trying to adapt their products to EFSA requirements. Slow pace of regulatory approvals for health claims due to a heavily regulated market is a huge problem for small innovative nutraceutical companies in Europe. Sometimes I envy Asia and USA companies who could move way much faster compared to us.

Check out most popular health claims in Germany, UK and France (table no. 4).

Source: Frost & Sullivan and FICCI

You can download this research by yourself and analyze it more deeply. To sum up, Europe nutraceutical market is:

Fragmented market – looking to consolidate in the near future.
Small and medium businesses rule the roost of this segment, resulting in lower advertising and marketing spends thus limited expansion.
Consumer demand is the key driving factor for the segment as they become more interested and aware about food content and nutrition.
Growth in this region is usually on the basis of ingredients as opposed to the finished product.
Increasing trend for natural, healthy ingredients and products.

Seeking for beverages co-packers/co-fillers in Europe

Adomas Pranevičius — Thu, 25 Apr 2013 12:22:22 +0000

MyDrink Beverages is currently looking for beverages co-packers/co-fillers in Europe that could provide contract manufacturing services for different types of beverages (juice and juice based drinks, vitamin water, functional drinks, energy drinks, ice tea, etc.). We are interested to fill beverages in PET, Can, Glass bottles, Tetra Pack, etc.

Creating successful new beverage concepts

Adomas Pranevičius — Wed, 24 Apr 2013 10:02:39 +0000

Last week MyDrink Beverages participated in 9th InnoBev Global Beverages Congress. We were speaking about Creating successful new beverage concepts. We would like to share our presentation in our blog. Below you will find our presentation and a directory of photos from the event.

Push Here to see a slideshow of 9th InnoBev Global Beverages Congress

MyDrink says UK is a beverage startup silicon valley

Adomas Pranevičius — Wed, 24 Apr 2013 09:19:01 +0000

MyDrink Beverages Chief Brand Officer Kastytis Kemezys gave an interview to BeverageDaily.com .

Push here to listen it.

IFE Food and Drink exhibition in London

Adomas Pranevičius — Thu, 28 Mar 2013 13:16:52 +0000

Last week we were travelling to London to IFE food and drink exhibition. It’s not a very big exhibition like SEAL in France or Anuga in Germany. However, it is very useful to visit it in case you are interested to see new trends in beverage industry. What was the difference between IFE in 2011 and 2013? Although I do not know the amount of exhibitors in 2011 and 2013, however, I saw a huge decrease in visitors. I think that exhibition attracted way smaller amount of visitors comparing to 2011.

Anyway, it is still interesting to analyze the market. I saw several interesting trends. First of all, the decrease of energy drink brands. At 2011 there were more than 15 different energy drink brands (with the same formula). Last week I saw only few of those. In my opinion, it is very boring to promote “standard redbull type energy drink with different brand”. I don’t know whether those guys are successful, however, the lack of originality is really an issue.

Secondly, the increase of coconut water. They are everywhere. Different brands, different formulations, different concepts. It seems that my article about determining trends with Google was right to the target.

Finally, the most interesting part was to visit Super!Natural stand. I’m really glad about the feedback of the taste and formula of the drink. MyDrink Beverages helped to develop this drink and we are really proud of it. Good luck guys!

Below you will find several brands from the exhibition. Take a look.

How to determine beverage trends using Google?

Adomas Pranevičius — Thu, 14 Mar 2013 09:59:22 +0000

Today I was preparing our presentation about the future beverage trends for 9th InnoBev Global Beverages Congresss in Warsaw (push here for more info). I was searching for some numbers about beverage trends. However, as you may already know, numbers are very expensive and you cannot get it for free.

Do you know what is the cheapest and most efficient way to determine future trends in beverage industry? It is very simple. You can use Google Trends! It’s great, you can compare different kind of products, markets. You can analyze specific country, time period etc. . Just take a look! Below you will find some interesting results that I’ve found.

I’ve compared 5 type of well know beverages: energy drinks, ice teas, juice drinks, soft drinks, water drinks. Time period starts at 2004 and ends at 2013. Google also allows to make a small prognosis (dotted line). You can also choose the specific country, however, the image above shows worldwide results.

It’s interesting to see the energy drink trend is beggining to decrease starting from 2010-2011. Which is totally true as worlwide market size started to decrease at the end of 2011. Can we say that Google is showing current market trends? Can we search for possible trends in beverage industry using Google trends? I will leave this answer to you..

Moreover, other numbers are also very interesting. Just take a look at soft drink trend which is decreasing since 2004. It can show us that consumers are looking for healthy non-carbonated products.

Additionally, we can see that water is becoming very popular. At 2004 it was below energy drinks, ice teas, and even soft drinks. Nowadays, it’s above everyone else.

I’ve changed a filter to analyze the result for UK market. We can see a bit different picture. We can see a flat trend of energy drinks at 2012-2013. Can we make a presumption that we should expect to see a decrease of interest in energy drink in UK? I’m pretty sure about that…

And the last, most interesting, chart of all. I will leave the analysis to the readers. It’s the comparison of soft drinks and coconut water drinks trends in Google. Which is which? Guess this!

New breed of healthy energy drinks face uncertain EU future

Adomas Pranevičius — Wed, 06 Mar 2013 08:39:55 +0000

Adomas Pranevicius, CEO of MyDrink Beverages, tells BeverageDaily.com that a new breed of healthy ‘energy’ drinks face an uncertain EU future, given conflicting guidance as to what constitutes the category.

Interview about natural energy drink trends in published on BeverageDaily.com, push here to read it.

Soft-drinks packaging innovations and trends

Adomas Pranevičius — Tue, 05 Mar 2013 10:49:02 +0000

Recently I was making an analysis about future trends and innovations of packing in soft-drinks industry. I found a lot of interesting concepts and already introduced products for packaging of soft-drinks. I think the most interesting packaging solutions is for self-heating and self-cooling beverages. Although at the moment this type of packaging solution is quite expensive. As far as I know there are a lot of self-cooling and self-heating patented technologies, however, the problem is that there are not leader. Also dual-product packaging innovations seems very attractive. Application possibilities are endless. For example, juice products, dairy products even mixing dry with non-dry products.

Below you will find several interesting packaging innovations

Dual-Chamber Bottle

Stand-Up Pouch

Coca-Cola Bag

Self-Heating and Self-Cooling

Aseptic Paperboard Can

Lean beverage start-up methodology

Adomas Pranevičius — Tue, 19 Feb 2013 15:33:23 +0000

I was always impressed by the IT industry. These guys manage to develop, launch and test their products during 2-4 months. In case they see that the product/service is not successful they close the project and start a new one. Lean business methodology was born also in IT industry. Nowadays, I see that other industries are trying to copy these methodologies as well. Beverage industry is no different. We are always seeking how we could shorten beverage development process and speed up wit the production.

There are two main problems in beverage industry: time and investment size for the project. Today I will talk only about time factor. Is it possible to create lean beverage start-up methodology? Yes it is.

Usually the process of beverage development takes up to 2-3 months. It depends on the formula of the drink, client requirements, testing results and length of adjustments. Additionally it takes up to 3-5 months just to arrange the first production. So basically it means that the shortest possible time to develop and produce your drink is at least 4-6 months. Additionally, it takes some time for the transport, distribution etc. . It will take at least 6-8 months for you to see your product on the shelves. It’s a huge burden in case you have a bank loan or investors by your side.

MyDrink Beverages was working for a long time to find a way, how we could shorten the development processes and speed up the production of our client beverages. We are developing a system which we call lean beverage start-up methodology. The main idea of this methodology is to enable our clients to develop new products, launch them and test them at the shortest possible time.

First of all, we introduced the project of ready-made beverage concepts for SMEs. This solution enables our clients to save time and money. Basically, we are offering a ready-made beverage concept with technical solution (formula + manufacturing) and marketing solution (brand name, design, packaging design, website). We enable our clients to launch a beverage brand during 1-2 months which is just mind blowing. In my opinion, it’s just an amazing solution for SMEs who doesn’t have enough resources for the development.

Secondly, we optimized the whole process of beverage development and production management. We enable our clients to shorten the formula development process up to 1-2 months. Additionally, we created a project management system for our Production Managers. Basically, the idea of it is that we are offering our clients to forget all the management issues of the production of their beverages and outsource this service to us. This will enable them to focus on marketing and sales which brings the most value to the business and leave all the daily work to us.

The speed of changes in beverage industry is increasing. In case you want to be up to date you have to find reliable partners. I can not imagine a better partner for your project than fast, energetic and innovative company. I mean MyDrink Beverages

Natural energy drinks trend is emerging in 2013

Adomas Pranevičius — Thu, 14 Feb 2013 08:28:01 +0000

The era of caffeine, taurine and vitamin b complex type of energy drinks is finished. New trend is emerging – natural energy drinks. According to EU energy drink is drink which contains caffeine, taurine and vitamin b complex. However, 2013 will show us that this is not exactly true. In my opinion, this new trend of “natural energy drinks” will change energy drink concept (caffeine, taurine, vitamin b complex). We will see a lot of new variations of energy ingredients. Here are several natural energy drink brands that had been launched recently:

Super!Natural energy drink – This product was developed by MyDrink Beverages. It is being launched in UK at the current moment. Delicious energy drink made from natural ingredients. A fusion of real fruit juices and natural caffeine from green coffee beans. It is a pure and honest source of natural energy, with no added sugar or sweetener. It doesn’t contain any taurine or vitamin b complex. Deionized grape juice is used as a sweetener. It’s a great tasting product of which we are really proud

Scheckter’s Organic Energy – full 100% organic energy drink. Ingredients include organic ginkgo biloba, organic Brazilian guarana, organic ginseng, organic pomegranate juice, organic raw Brazilian coffee seed, organic lemon juice, organic elderberry, organic raw fair trade sugar and natural spring water. Great product with great marketing.

Chamane energy drink – Energy drink which is a mix of juice (such a grape, lemon, cherry pomegranate etc.) and energy ingredients (guarana, natural caffeine, vitamin b6, b12). Moreover, it is filled in a great aluminum bottle with amazing design. Looks great, tastes even greater! In case you will have chance, you have to taste it.

CocoMojo natural energy drink –This concept of energy drink is totally unique. CocoMojo includes such ingredients coconut water & milk, aromatic spices, botanical herbs. For energy boost they are using a blend of tropical fruits. Packaging is tetra pack which is usually used for everything else except energy drinks. Great strategy, great marketing, great product. Love it! I would love to try it (just found it on the web).

EQ8 natural energy drink – lightly sparkling natural energy drink with orange and passion fruit juice, herbal extracts and natural caffeine.

As you can see a lot of new brands are emerging under the name of natural energy drink. Innovations in beverage industry are coming from the bottom to top. I mean that entrepreneurs are changing beverage industry. And this is how it should be done. We will see a lot of new natural energy drink brands during the 2013.

Ready-Made beverage concepts can save time and money

Adomas Pranevičius — Fri, 08 Feb 2013 14:24:01 +0000

This interview was published in BeverageDaily.com “Buying ready-made beverage brands saves SMEs money and time”

Check it out at

To what extent is this approach novel – beverage concept firms developing ideas for brand-led, finished products, rather than simply working to client specifications?

As a beverage development company each day we are facing different type of clients. Usually our clients are comming with a specific idea and vision where they want to go or what they want to do. However, recently we saw a demand for ready-made beverage concepts. Usually small to medium enterprises starting with the turnover of 5-10 million euros doesn’t have enough resources to hire additional project managers, professional team of marketing specialist and experienced production managers. So they start to search for the companies who might offer them these services.
We know from our work experience that usually beverage development projects takes up to 9-12 months. I’m talking about recipe development, marketing development and production management. This is showing that small to medium enterprises are searching for the ways, how to lower the cost of product development by shortening product development cycle.
We decided to cooperate with professional creative agencies with whom we can develop a finished ready-made product and cut NPD from 9-12 months to 1-2 months.

What successes have you had with this approach to date – selling concepts, technical and marketing solutions to SMEs – and how is interest developing?

It started 2 years ago when we decided to develop our own energy shot. We developed NapNock energy shot with ginko and siberian ginseng. We created also marketing strategy, packaging design, brand name, brand design, positioning strategy and website. However, due to the lack of financing we didn’t launch this project officially. Just three months ago we decided to sell this concept as a ready-made solution for someone who might be interested to launch this product. So we distributed this offer through our database of industry professionals, wholesalers, retailers and distributors. We’ve got a lot of attention, what showed us that there is a demand for ready-made solutions. By the way, we managed to sell NapNock energy shot to UK based company.

Because of this success story right now we are developing a portfolio of ready-made solutions for beverage industry.

What advantage is there for SMEs in employing MyDrink Beverages, rather than developing and scoping out concepts, distribution and sales opportunities in house?

Our main argument is that we are always offering our clients to save time and money.

I mentioned you before that average product development takes up to 9-12 months (sometimes longer, sometimes shorter). This solution enables SME to save time as they do not have to develop everything for such a long time. Basically, after the purchase of the concept they can launch a product during next 1-2 months or even faster. It depends whether they want to make any kind of updates (formula or design). They will not have to hire additional staff (marketers, designers, project managers, production managers).They will not spend money for taxes, salaries, phone calls, travelling, health insurance. And main advantage is that brand owner will be enabled to focus on product sales and marketing to the distributors or retailers. This brings the most value to his business.

You talk about saving money, but let’s discuss the time factor – how can you cut NPD from 9-12 months to 1-2 months?

First of all, lets talk about the process of formula development. Usually it takes between 2 to 3 months to have finished recipe of the drink. Secondly, contract manufacturing. Usually our clients are outsourcing the production of their products. It takes up to 2 or 3 months to arrange everything and prepare for the bottling. So until now we have at least half a year of the development.

Additionally, it takes 3-4 months to prepare the designs, marketing strategies, positioning strategies and websites. And this happens in case during the process there are no additional problems. People who are working in this industry know that usually there are some kind of problems..

Ready-Made concept solves all of these problems. After the purchase of the product you already have the finished recipe, contract manufacturing solution, pricing and marketing solution. Yes there is a possibility to make changes to the formula or the design. It is just a concept. However, the work is already done and you can start anytime. This is how we enable to save time and money.

Super!Natural energy drink

Adomas Pranevičius — Thu, 31 Jan 2013 17:21:58 +0000

MyDrink Beverages introduces Super!Natural energy boost!

Reach for something new, something Super, something Natural – SUPER!NATURAL made from natural ingredients.

SUPER!NATURAL is a delicious energy drink made from natural juices. A fusion of real fruit juices and natural caffeine from green coffee beans and with no added sugar. It is a pure and honest source of natural energy.

Check out their website

How to capitalize on beverage trends in 2013

Adomas Pranevičius — Tue, 15 Jan 2013 14:31:58 +0000

Beverage industry trends are changing very fast and rapid. So, it is hard to keep on track in such a dynamic market. We decided to share our predictions for the future trends in beverage industry. What will be the most trendy drinks in 2013? How we can capitalize on those tendencies?

There are many different types of trend in beverage industry: sweeteners, aromas, top ingredients etc.

In our opinion, beverage industry is going functional. We see a huge demand for all types of functional beverages. There are few concepts developed, sadly, the market is not ready yet.

Functional beverage concepts

Weight management drinks

Overweight is a huge health problems which bothers a numerous amount of people all over Europe and USA. Lots of scientists, medical practitioners, representatives of beauty, food or drink industries are searching for the best way how to cope with the mentioned problem. In Europe we, however, see a huge potential for weight management drinks. Market is only developing and there is plenty of space for new products to be launched.

Elderly consumer drinks

We call them “drinks for your body”. These types of drinks are focusing on problems for elderly consumers. For example, painful muscles or bones, tired eyes, hair loss etc.

Anti-Cholesterol management drinks

High cholesterol is the problem which might cause many health disorders. Anti-cholesterol drinks helps to reduce its amount in a body. We suppose, it is going to be a long-term tendency. However, companies who are focusing on functional beverages should start working on the development of these types of drinks as well.

Energy drink second edition

We believe that in 2013 new brands will approach energy drink development differently. Energy drinks will be going side by side with healthy beverages. Because new market is being developed, standard type energy drinks market is sharply decreasing.

Omega 3 drinks

Europe is crazy about omega 3. We see a huge potential for these types of drinks. Omega 3 will be mixed with juices, teas, water etc. . We believe that at 2013 we will see a lot of new brands in this field. We suggest to make a detailed analysis of the competitors.

Research and Development services for Beverage Industry

Adomas Pranevičius — Thu, 10 Jan 2013 13:26:25 +0000

Nowadays beverage companies are constantly seeking for new ways how to stay on top of the market. Leadership means that you have to be innovative, creative and farseeing on daily basis. The important question is how? What are the most efficient ways to feel the pulse of the market? How can you determine future beverage industry trends and capitalize on them?

In my recent post Collaboration is the future of beverage industry I was writing about the necessity of partnership in our business. I strongly believe that discussion, partnership and analysis can lead to innovation. Different companies have different fields of specialization. During the communication process with the professionals in different beverage industry fields there is a huge possibility to find answers to the hardest questions.

In case your company doesn’t have in-house R&D department you have to outsource it. You have to choose the best possible partner with whom you could develop the portfolio of your beverages.

Here is a list of requirements for R&D company:

Success Stories – analyze their projects, talk with their clients;
Experience – try to find out whether they have experience in products you want to develop;
Laboratory and Staff – try to find out how professional they are;
Range of Services – R&D companies provide huge list of services, you should analyze it;
Additional value services – do they offer any additional value services;

Your R&D partner has to keep you updated about current and future market trends. In case you manage to find a reliable, innovative, creative and professional R&D partner you will manage to keep your company in front of beverage industry trends.

Tips before starting beverage development

dipl. eng. Ieva Petkevičiūtė — Thu, 03 Jan 2013 12:01:27 +0000

IDEA

The most important thing is to come up with the idea in which not only you will passionately believe but which would also lead many others throughout all the production steps.

Every day we get lots of homemade drink recipes with the query whether we could produce or bottle it. First thing what needs to be understood is that it is very hard to copy a homemade drink while using professional raw materials. So, it is not going to taste the same as it did in your kitchen or in domestic laboratory.

The function of a drink could help you to find the right path. It may vary from a simple one – like refreshing, to more complicated ones – like digest or beauty. Knowing the function of a drink will clarify your next steps, such as ingredients or possible flavor solutions.

INGREDIENTS

If you are willing to start a beverage business, firstly we would suggest to familiarize with all the necessary parts for the drink:

Sweetening: the table below has all criterias so it could help you to find the most suitable solution.

	Ordinary	Cheap	Medium price	0 calories	No sugar	Healthy
Sugar	+		+
Artificial sweeteners	+	+		+	+
Stevia			+	+	+	+
Deionised grape juice concentrate					+	+
Honey/Agave nectar					+	+

Acidity regulators: the most popular and at the same time the cheapest ingredient is citric acid, which is assumed to be a friendly E 330. But if you want to make your drink 100% natural you can use either vitamin C or tartaric acid, which is a product of natural fermentation process. Also, it is possible to use lemon juice concentrates.

Flavorings: the taste of your drink is one of the most important parts. So, once again you have to think about the function of your drink. Natural drink dictates the usage of natural flavors. But if you sweeten your drink with artificial sweeteners then there are few different solutions which may also influence the taste.

Juice content: 95% of requests we get include inquiry to add juice content. You have to keep in mind that juice content drink requires more investment than usual. Why? Firstly, the juice concentrates are quite expensive ingredients, especially concentrates of the berries or exotic fruits. Secondly, the filling procedure is more complicated. It needs either pasteurization or aseptic filling. Both of these fillings need a special bottles and caps which create additional cost.

Preservatives: there are two possibilities – to have or not to have preservatives in a drink. Without preservatives drinks need pasteurization process. So, as mentioned above, the pasteurization process has a huge impact to your products price.

PACKAGING and FILLING. We get quite a bit of inquires from people who have no idea about the minimum orders of the raw materials and filling volumes. It is important to understand that the first small quantities will be more expensive. Regarding the packaging, there is always a possibility to create your own packaging, but it will cost more than a standard one. So, sometimes it is better to take smaller risk – pick the standard packaging just to check the market. If it is successful – you can always change it!

However, the biggest mistake is way too high expectations. Lots of entrepreneurs think that beverage industry is easy money because of quick process and quick sales. Our last tip – think wisely and you will create a success!

Beverage Development Group in LinkedIn

Adomas Pranevičius — Wed, 02 Jan 2013 17:27:58 +0000

Just few weeks ago we decided to create a group for beverage development professionals in LinkedIn business social network. In case you have any questions or ideas about beverage development just join this group.

“It‘s easy to see what to do once it‘s already been done. The difficult time is before it‘s to be done.”

Networking for Beverage Development Professionals. Connect with NPD Managers, Beverage Technologists, Brand Managers, Marketers, Entrepreneurs or SME Owners.

This group is created by MyDrink Beverages – beverage development and innovation company.

Join Beverage Development Group. Push Here.

9th InnoBev Global Beverages Congress

Adomas Pranevičius — Fri, 21 Dec 2012 10:00:11 +0000

MyDrink Beverages will be speaking about development and launch of new beverage concepts. Here are some additional information about this event:

Now in its 9th year, the InnoBev Global Beverages Congress is designed for industry leaders, suppliers, customers and analysts to gain a complete overview of the latest trends and thinking across all continents from top companies in each region, with extensive time for informal networking and discussion.

Under the theme of Refreshing outlook, the Congress aims to provide a platform for debate on how the industry can drive forward its next phase of growth and maintain leadership on key issues such health and environmental concerns.

During the event, we will be covering a range of topics including market updates, product innovation, entrepreneurial activity, regional developments, global trends, future opportunities and society changes.

The two day event includes:

Conference sessions involving many top producers and suppliers
Extensive industry networking time with leading global figures
Plant tour hosted by Coca-Cola Hellenic
Gala dinner and presentation of the 2013 Beverage Innovation Sustainability Awards by FoodBevMedia.

You can find more information about this event at here.

Top ingredients for sports drinks

dipl. eng. Ieva Petkevičiūtė — Thu, 20 Dec 2012 09:20:36 +0000

Sports drinks appeared in a beverages market in 1960s. American scientist created a drink perfectly balanced for athletes to provide fluids, electrolytes and energy. This drink is a now worldwide known as Gatorade.

Usually sports drinks contain electrolytes or carbohydrates to boost energy. Although, it might be full of vitamins, proteins, amino acids or antioxidants, so it also differs functionally.

Water

If you sweat more than 2% of your body weight while training, it is very harmful and stressful for your heart. Also, the increase of body temperature causes disorder of physical and mental performance.

Sweetening

Many different sweeteners can be used for sports drinks – starting with sugar, fructose, maltodextrins, etc. Mostly, it influences the depletion of glycogen in muscles. Carbohydrates are the main glucose source for working muscles.

Electrolytes

During work out your body is losing lots of minerals with a sweat. The most common electrolytes that are being used in sports drinks are sodium chloride. It is simply an ordinary salt and potassium chloride. Generally, electrolytes help to balance fluids in body, as well as, play a huge role in a muscle contraction. Though, it is important that manufacturers consider adding smaller amounts of salt, because it might cause or encourage different diseases.

Vitamins

B vitamins complex is the most common for all kinds of sports products. It supplies energy and increases body performance and stamina.

Antioxidants

Antioxidants such as vitamin A, C and E, selenium and green tea extract not only keep your body healthy and strong, they also help to defend cells against free radical damage.

To sum up, if you are not a professional sportsman – sports drink is not a necessity. It is indeed not harmful, but in a gym rather do not forget to drink water.

Collaboration is the future of beverage industry

Adomas Pranevičius — Tue, 18 Dec 2012 15:10:14 +0000

Beverage entrepreneurs and SME are changing the industry. Why is that? Ten years ago entrepreneurs had to work with beverage development, production, marketing and distribution at the same time. The problem was that they couldn’t cover all of these topics at the same time. However, new trend is emerging. Currently we see a new trend which will change the industry during the next 5 years.

Nowadays, smart beverage entrepreneurs (or smart companies) are focusing on gathering team of professionals or partners with whom they could launch new products. Usually it is an alliance of several companies who are covering specific fields in beverage industry. It depends on the project, however, usually alliance is being formed with creative agencies, beverage development companies, distributors or even retailers. You have to be very careful before choosing your partners. These companies have to be professionals in their field, they have to add value to your project. In case you will choose wrong partners your project will fail.

Strong alliance can increase your success rate dramatically. For example, you own a company which works in retail and HoReCa sectors. You have already established a big number of outlets where you are selling your products. The day comes when you decide to develop your unique drink and launch it in your market. However, the problem is that you do not have any resources and knowledge in marketing and beverage development. What should you do?

You need to collaborate with industry professionals. Your decision to find professional partners in marketing (ideas) can save you a lot of time and money for marketing development. Lets move forward. You have to find partners who are professionals in beverage development and production (here is what we are for). Beverage development company will help you to develop your recipe, confirm formula and solve all your problems regarding production. While at the same time you will be able to focus on distribution of your product. There are both advantages and disadvantages in this type of collaboration:

Advantages

1. Everyone is doing their job, so you can expect fewer mistakes.
2. You can save a lot of time and to decrease project development stage up to 2-3 months (usually it is 7-12 months).
3. You can lower your investment size for the project. The reason of this is that you will be able to test the project and evaluate it much faster. In case you will be developing everything by yourself it can take up to 12 months to prepare everything. Just imagine how much money you will be spent during this time?
4. You will not have to hire additional staff for other parts of business where you are not professional enough. Just imagine saving bunch of money for not hiring additional staff for marketing, production management etc. . You will not have to pay additional taxes, cover traveling cost, phone calls etc. .

Disadvantages

1. Who will be the lead partner and owner of the brand? Ownership issue is the main problem. You have to find the best method to work with your partners. Sometimes companies might be interested to become a shareholder of your brand or in other way they will be interested only to get their commission. It requires a lot of negotiations. Think about it before moving forward.
2. Trust. Do you trust your partners? Do you know them? Have you done any business with them before? Talk with their clients. Try to understand your partner. In depth analysis will take some time, however, it will provide a lot of useful information.

In our opinion, collaboration is the future in beverage industry. Focus on what you’re good at, and nothing else! You will increase your success rate dramatically.

Jumping into $1 Trillion worth Health Food Game

Kastytis Kemežys — Fri, 14 Dec 2012 10:43:42 +0000

Huge potential in the Health and Wellness drink markets

As the global functional, organic, vitamin rich and other healthy foods markets are predicted to push through $1 trillion in less than 5 years time, businesses are more keen to grab a bite of this pie than ever. Consumer interest in preventing illness is snowballing. People are getting more educated and health awareness is increasing on daily basis. Which makes it easier and more difficult (at the same time) to develop foods for this category.

Ready to Drink Ice tea is starting to outperform regular tea in sales, Euromonitor data found that Health and wellness drinks markets would grow around 7.5% per year – faster than any other normal beverage market. These drinks were considered as premium, but lately they become affordable and have more deeply penetrated societies.

The highest growth in this field is expected to happen in these markets: Russia, US, Mexico, Venezuela, Argentina, Indonesia, UK, India, Canada, Germany, Australia, Columbia, South Korea, France, Italy and Saudi Arabia.

Finding your key success drivers

The most common confusion while creating and marketing health and wellness drinks are choosing the right society to start with and to know what health issues to focus on. Every company has to ask a couple of main questions about the society that they are planning to benefit before choosing the right trend of the health product:

What does it mean to be health aware to people in your target audience? While mass and social media is poking our backs to live bio, be whole and green, wear eco, buy fair-trade and eat organic some major social groups are getting tired of greenwashing. The more educated the society in the country is the more information they gather before choosing their preferred health products and more resistant they get to the vague wellness claims marketed by companies.

The recipe to succeed is staying focused on what is considered to suit the life styles preferred by your target audience. Think of the problems that your consumer is facing more frequently and is actually aware of, and then try to find the suitable way to offer him the products that are convenient and have a clear purpose. If people are concerned about obesity or toxic environmental harm to their health and prefer drinking RTD teas, then merging the solution to prevent their problems with their casual habits might just do the work.

Do not underestimate the consumer

As the health and wellness products are becoming main stream, people are getting more information about the specific ingredients, minerals, antioxidants and vitamins. Consumers tend to choose the products that have the components with actual added value that they are familiar with. Many ingredients lose their value by failing to protect their health claims or by lacking the scientific information about their effects available for the society. The times of secret special ingredients and panaceas are over and companies that expect to jump in the game have to do their research about the actual value that their products can add to the life styles of their consumers.

Top 8 most popular ingredients for beauty drinks

dipl. eng. Ieva Petkevičiūtė — Wed, 21 Nov 2012 09:05:14 +0000

Beauty drinks category is a quite new category in beverage sector. As it is always being said that for a healthy being one of the most important things is water, it seems that it is not enough in nowadays.

As a beverage development company we help our clients to develop and launch their unique beauty drinks. Here is the list of top ingredients which are being used for beauty drink:

Vitamins and minerals – vitamins and minerals are perhaps most commonly used ingredients in beverage market. As A, D, E and K vitamins were known as non soluble in water vitamins, it became a challenge to innovate new soluble forms as these vitamins are very important for eyes, skin and working as an antioxidants as it might create a strong impact for your appearance and health.

Goji Berry juices – extremely antioxidant-rich, offers skin soothing and anti-inflammatory properties, helps with healthy skin circulation.

Pomegranate Juice – antioxidant powerhouse; contains ellagic acid, a polyphenol that reduces collagen breakdown and inflammation in skin cells; promotes brighter complexion and firmer skin.

Callogen – about one quarter of all of the protein in your body is collagen. Collagen is a major structural protein, forming molecular cables that strengthen the tendons and vast, resilient sheets that support the skin and internal organs. Bones and teeth are made by adding mineral crystals to collagen. Collagen provides structure to our bodies, protecting and supporting the softer tissues and connecting them with the skeleton. But, in spite of its critical function in the body, collagen is a relatively simple protein.

Hyaluronic acid (HA)- is one of the skin’s most important components for hydration and moisture retention. The nature of HA’s molecular structure makes it ideal for attracting and holding water. Nearly 50% of the body’s HA is found in the dermis, in the spaces between cells (extracellular matrix). HA along with dermatan sulfate, serves to maintain the water balance in the dermis and adds support for other dermal elements like collagen and elastin.

Lutein – provides nutritional support to our eyes and skin – the only organs of the body directly exposed to the outside environment. Lutein has been linked to promoting healthy eyes through reducing the risk of macular degeneration.

Selenium – can help protect the skin against sun damage and skin cancer. And it may actually reverse some of the discoloration and wrinkles associated with aging. This antioxidant work by speeding up the skin’s natural repair systems and by directly inhibiting further damage.

Coenzyme Q10 is a natural antioxidant in the body that helps the cells grow and protects them from the ravages of cancer. A drop in natural levels of coenzyme Q10 that occurs in our later years is thought to contribute to aging skin. A study published in the journal Biofactors found that applying coenzyme Q10 to the skin helped minimize the appearance of wrinkles. Most studies conducted so far have used a 0.3% concentration of it.

MyDrink Beverages
dipl. eng. Ieva Petkeviciute
NPD Manager

Top 10 most popular ingredients for energy drinks

dipl. eng. Ieva Petkevičiūtė — Mon, 19 Nov 2012 14:02:54 +0000

Drinks industry is buzzing about functional beverages. Healthy drinks are one of the fastest growing categories in whole drinks field. Eye, heart, digestive, anti-aging and immune systems, are just a few of the alter blends. Concepts include tea drinks, functional waters and dairy drinks, energy and sports drinks. Still energy drinks are the most popular category.

The speed of our life is increasing on daily basis. That is why energy drinks category is booming. We decided to make a list of top most popular ingredients which are being used for energy drinks.

Caffeine – a central nervous system stimulant and is consumed to increase focus, alertness and reduce fatigue.

Malic acid: Malic acid contributes to the sourness of green apples. It is manufactured in the Krebs Cycle, which is one of the body’s metabolic pathways. It would be proposed that formulators use it because it is involved in the production of ATP energy. Niacin: The purpose of using small amounts of the B vitamin, niacin, in an energy formulation is to increase blood flow to the surface of the skin, which produces the feeling of a warm rush and a consumer may say, “It gives me energy.”

Glucuronolactone: Glucuronolactone is a popular ingredient in energy drinks with claims that it detoxifies the body. Glucuronolactone is a naturally occurring compound produced in the liver during glucose metabolism. It is absorbed and metabolized and is active in the body’s detoxification system. There are consumer articles that state that glucuronolactone has been clinically tested and proven for alertness, mental performance and reducing sleepiness.

B vitamins help the process your body uses to get or make energy from the food you eat. They also help form red blood cells. You can get B vitamins from proteins such as fish, poultry, meat, eggs, and dairy products. Leafy green vegetables, beans, and peas also have B vitamins. Many cereals and some breads have added B vitamins.

Milk Thistle – is used as a liver detoxifying agent. It is placed in energy drinks not really for any energy enhancing properties but as a counter agent to mixing energy drinks with alcohol as milk thistle is supposed to help with hangovers and detoxing the liver from alcohol.

Inositol it aides with the nervous system and serotonin modulation. High doses of inositol has also been given to patients with certain psychiatric conditions because of it’s positive effect on the nervous system. Inositol is found in many foods such as fruits, beans, grains, and nuts. There are no known side effects from ingesting too much and Inositol is considered safe.

Amino acids – L-theanine is an amino acid that according to recent studies has shown to calm the brain to enhance concentration. This amino acid comes simply from tea leaves. Green tea has the highest concentrations. L-Carnitine – an amino acid usually created by your liver and kidneys, this stuff helps up your metabolism and energy levels. Because of the way it interacts with your body, it may act as a thermogenic and help increase weight loss and endurance during exercise.

Creatine is a nitrogenous organic acid that occurs naturally in vertebrates and helps to supply energy to all cells in the body, primarily muscle. This is achieved by increasing the formation of adenosine triphosphate (ATP).

Ginkgo is believed to have nootropic properties, and is mainly used as memory and concentration enhancer, and antivertigo agent.

GINSENG, PANAX effective for thinking and memory, diabetes there is some evidence that Panax ginseng might lower fasting blood sugar in people with type 2 diabetes.

MyDrink Beverages
dipl. eng. Ieva Petkeviciute
NPD Manager

7 Steps to Succeed with “Good for You” drinks

Kastytis Kemežys — Sat, 17 Nov 2012 10:25:54 +0000

MyDrink Beverages have recently launched their first international brand of a functional health drink called HighVit. As a product development company, we decided to share a couple of tips for entrepreneurs interested in the health drink market and planning to launch their own products soon. Take a look at these below and see if you have them written in bold on your board:

1) Find a place your product could call home. The most important thing for developing a healthy drink is to know where you are going to sell it. Is it your own country, where you are already aware of the problems that you might help solving, or maybe you know where people suffer from certain health problems that you could help to improve? It could be anywhere in the world. For example if your product is helping to fight obesity, you might find it more suited to countries that are trying to cope with thatcompared to your domestic market, where perhaps this is not an issue (yet). Understand where you can do something good for society and go for it!

2) Make your research. So you have already decided where you see your product serving society and what kind of problems do you intend to solve. Do everything you can to know your beneficiary. Understand how health aware they are, what kind of additional education on the problem will you require? If you want to sell the drink that help to reduce the toxic damage your consumers get from the pollution in the area, then be sure that you are not the only one concerned about that.

3) Dig deep. Understand the main principles of your target consumer behavior. If they are fully aware of the health problems in their society and still choose fizzy and sugary drinks instead of healthy alternatives, then here is the next problem to solve. You must understand the reasons hidden in the depths of marketing and branding, but also know how your consumers go through their decision making process. What leads your fully health aware consumer not to only buy healthy products? You have to know what will your product taste, design and brand personality should be based on which ingredients will you use and how best to appeal to your beneficiary.

4) Be honest. If you are willing to create drinks full of goodness and value to society, be sure that you actually believe in the sincerity of your intentions. If the main goal is profit, rest assured it will be revealed quite quickly. Companies that are successfully launching healthy and functional drinks do not cut their production costs by choosing lower quality ingredients or avoiding environment taxes, because this is just not what they can do. When it comes to good deeds, people tend to sense when the company is only faking the intention of doing something good for marketing reasons. If you want to help people, then mean it and profits will follow as your reward.

5) Know how and what to highlight. Markets where consumers are more heath aware are usually highly educated and reactive to push strategies. If you happen to create the product for these markets, then try to avoid direct statements on the health benefits on the package and in the advertising campaign. You can get fined would your claims not be approved by the relevant authorities and it’s highly likely you will jeopardize customers trust. Instead, try to find out what kind of healthy ingredients are preferred by your consumer and highlight these on pack and in your advertising. Show your key benefits and prove that you made it to work instead of screaming out loud about how healthy it is.

6) Choose your team and partners wisely. If you are a startup or a small entrepreneur with good will, then expect a lot of work to secure listings of your product and be assured you will definitely need the right partners for that. If you choose people who do not believe in your values then do not expect them to represent the product to key buyers properly. It is great if you can gather your team and choose your partners by selecting the ones with actual desire to improve the quality of living of the people who will buy this product. Search for the people driven by the idea of doing good deeds and not by profit margins, who see the value instead of the net worth.You might not notice how fast you can generate wealth by doing this.

7) Be modest. This personal quality was appreciated and praised for ages and we understand why. If you are actually developing a health drink you must understand that it will hardly be cheap to produce and you might not have all the flexibility you desire. Some of the beneficial ingredients cannot be exposed to heat, some of them have short shelf life and sometimes you can only use glass package to fill it. You have to understand that it might be a challenge to achieve listings or overnight rocket sales of these drinks and you will have to struggle in your marketing with loads of governmental legislations. So be modest and try to start slowly, step after step and make people believe in your intentions and encourage them to share with others.

Based on these simple rules MyDrink beverages developed their own health drink. Highvit Drinks come with three main supporting functions – Defense, Digest and Drive. These features were chosen because of the rapidly growing health issues in our modern society – weakening immunity system and lack of vitamins due to malnutrition, digestion problems because of constant snacking and hectic lifestyle and fatigue that are caused by sleeping problems, stress and extremely fast life pace.

These drinks are unique because of the conjunction between necessary vitamins, functional nutrients like fibers, polyphenols, positive alkaloids and natural ingredients. These contribute to the taste of the product but also present a valid alternative to artificial ingredients. HighVit products, for instance, adopt deionised grape juice instead of using artificial sweeteners or crystallized sugar. In addition, the use of a premium glass bottle ensures that HighVit drinks do not have any cancerogenic effects from the use of plastics.

The drinks are praised for the unique taste qualities by consumers around Europe and quickly generated loyal customers. MyDrink Beverages is always searching for the right partners to increase their shelf presence, so if you are interested feel free to contact them at www.highvit.com

For Sale: Concept of NapNock energy shot

Adomas Pranevičius — Fri, 16 Nov 2012 12:06:27 +0000

NapNock is a drink concept which is developed by MyDrink Beverages. We are searching for beverage distributors, retailers or entrepreneurs who are interested to launch their energy shot product. Speed up your beverage development process and buy a full ready-made drink solution. Do not waste time for the development of your product!

Idea

To make the strongest energy shot for the EU market. It had to be safe for human consumption so we had to develop the formula that reduced the possible heart dysfunction risks and to reduce the crash effect of the energy drinks to minimum. As the EU market was still missing the potential of the energy shots, we had to make the taste acceptable for the target market.

Ingredients

We came up to the idea to use high amounts of Ginkgo Biloba extract to reduce the heart load that caffeine, taurine and other stimulators effect. We cooperated with 3 big pharmaceutical research laboratories to find the right components for the maximum boosting power.
As the functional ingredients in the drink were extremely bitter and we could not use any sugar, after rather short experimentation process we came up to an idea to use Green Tea and Lemon to make the taste acceptable and interesting. After the taste testing we adjusted the levels to suit our target consumer.

Packaging

Bottled in 60ml PET straight slim shot. Packed in a 12 pack carton box.

Marketing

This product required short and strong name, that would sound a bit odd. The sound and easy pronunciation were the main requirements. That is how NapNock name was born.

The idea is to communicate the differences of the energy shot compared to other drinks on the market. We decided to create a unique story. The story is about the birth of NapNock energy shot. You can read it over here.

What’s included:
Full Manufacturing Solution (raw material suppliers, packaging suppliers, bottling suppliers)
Beverage Recipe
NapNock brand (registered in Europe Union)
Marketing strategy
Domain www.napnock.com
Full support before and after the launch of the product

Visit NapNock website at www.napnock.com . Contact us for more information about the concept: info@mydrinkbeverages.com +37069803495

Why do beverage entrepreneurs usually fail?

Adomas Pranevičius — Sun, 11 Nov 2012 13:12:21 +0000

Do you know that 9 out of 10 beverage start-ups usually fail?

Market analysis. Why no one is doing any market analysis? Yes! Your drink can be “unique” and “original”, however, if there are no demand for it no one will buy it. It is worth investing time and money to get some knowledge whether there is a market for your unique product.

Unrealistic sales expectations. We suggest starting with low quantities. Try to lower your risk as much as possible. Entrepreneurs with low experience in beverage industry should try to start with a test batch.

Lack of knowledge in distribution. Do you have any knowledge about retail sales? Do you have experience in it? We are beverage development company, however, entrepreneurs are asking us to distribute their product. Try to get some knowledge about retail, distribution, margins etc. .

No marketing money. One of the most popular problems! A lot of entrepreneurs are thinking that the main problem is to bottle the drink. No, no, no! Do not think that the main challenge is to put your drink on the retail shelve. The main problem is to prove to the consumer that your product is worth buying.

Lack of financing. You should never start a beverage business without a financial support. There are several scenarios for lack of financing:
Not enough capital to bottle the drink
Not enough capital to put the product on the shelves
Not enough capital to advertise the product
Not enough capital to produce another truck of your drink

How to outsource soft drinks manufacturing?

Adomas Pranevičius — Sun, 04 Nov 2012 09:42:04 +0000

There are plenty of reasons why companies are outsourcing their soft drinks manufacturer. For example, they do not have enough resources to launch new filling lines. Some of the factories decide to focus only on one type of product while they outsource the production of secondary products elsewhere. Entrepreneurs do not have enough resources to build a filling line, so they outsource the production while focusing only on marketing and sales. Different companies – different reasons. Each of these companies face the same problem: How effectively outsource soft drinks manufacturing?

Our work experience shows that each beverage manufacturer has different working rules. We have worked with ~300 drink manufacturers across Europe and Asia. So, we compiled a list of main questions.

Technology

1. What kind of beverages they can bottle? Energy drinks, functional drinks, juices, water, alco drinks? Usually manufacturers focus on few types of beverages. Before choosing a manufacturer you have to know your requirements.

2. What type of packaging they can use? PET, aluminum cans, tetra-pack?

3. What is the packaging volume? 0,25l, 0,5l, 1l, 1,5l? What is their policy to unique mold development?

4. Do they have aseptic filling (It is a process by which a sterile product is packaged in a sterile container in a way that maintains sterility)?

Company policy

1.What is the minimum order quantity? It should be also specified. In case you want to bottle a drink with your unique formula MOQ will be bigger, however, usually factories can offer their standard formula which they are using for other products or private label.

2. What are their payment terms? It is important in case you want to get a payment delay. However, usually for new clients factories do not give any payment delays and it is totally understandable.

3. If you are buying a larger quantity, is manufacturer willing to sign an agreement? It is crucial not to forget the paper work. You have to determine whether manufacturer is a long term thinker or short term trader.

4. How do they plan their bottling? What is their policy and how do they work? For example, you are bottling 0,5l aluminum cans, however, manufacturer is bottling this packaging type only once per 2 months. In case you have an unplanned order and you do not have a product on stock you have to make a quick order at the factory. However, they will be bottling only after one month. And here you have a very big problem..

5. What is their attitude towards entrepreneurs or low quantities? Some factories are focusing only on large scale orders while some of them are also working with smaller ones. In case you are willing to buy a small order you have to find out whether factory is interested in it.

Additional factors

1. Customers service quality. Are they replying emails daily or weekly? How do they react to problems? Are they fast or slow? Usually this turns out only when we start working with the factory. However, we usually transfer bottling elsewhere, if we see low quality customer services. Sometimes it is worthwhile paying more.

2. Client list. Check out what kind of products they are already producing. Try to contact those companies and ask whether they are happy about their services. You can get a lot of useful information!

3. Do manufacturer attend international exhibitions? It is worthwile to ask just because it will be comfortable for you to visit exhibition and talk with them. Additionaly, it shows that they are investing in their brand and communication with their clients.

4. Where are they based? You are planning to sell you drink in UK, but the manufacturer is based in Bulgaria? Is it worth it to bottle it over there? Logistic cost will be >20% of your total product cost. Sometimes it is worth it, sometimes it is not. You have to evaluate this.

5. Last but not least: What is their pricing? There are different types of projects. Some of them focus only on price. We do not focus on it. Our two main concerns are the quality of customers service and the capabilities of manufacturer.

We have listed only few of the questions we have to answer before choosing the best factory for our clients. Each project is unique so each time it is different. Before choosing a factory you have to make an analysis. Do not be afraid and ask dumb questions. It is for your own good! In case you will choose a bad partner for your product bottling you have a big chance of failing. Do not do this mistake.

Innovative beverage concepts for 2013

Adomas Pranevičius — Tue, 30 Oct 2012 17:31:02 +0000

MyDrink Beverages is sharing some of ours innovative beverage concepts for 2013. For more information and consultations contact us directly.

ICED TEA FLOWER

Key potential: : Ice tea is currently the most rapidly growing category in the soft drink business at the moment according to Euromonitor research in the Eastern and Western Europe. Entering the market with balanced differentiation could help to create brand recognition with comparably low investment.

UNIQUE KVASS

Key potential: Modified Kvass drinks is the new approach to the consumers who are in search of something new and something partly exotic with the security that they will at least understand what are they paying for. Kvass is the beverage made of well known ingredients and as this is stressed it is easy to attract the consumers who are seeking for new experiences.

MORNING DRINKS

Key potential: As sleep disorders are becoming wide spread health problems, more and more people are suffering from not being to wake up easily in the morning for their work or studies. Products that help them to feel better are becoming a widespread demand.

ROIBOS TEA + MILK

Key potential: Ice tea beverages is currently growing all around Europe – unique but well known product line extension would be easy to understand for most of the consumers that are used to drinking tea with milk. This way product could easily gather it’s consumers.

FUNCTIONAL JUICES

Key potential: Fruit juice market is extremely competitive and standing out of the crowd is extremely important factor for the brand to develop and survive. Adding more value for the consumer will definitely raise your product above the competition as well as you profit above the market average.

SPICED ICED TEAS

Key potential: Ice tea markets are becoming more and more diversified and current audience is searching for individual flavours so niche markets are as well open for new offers. There is a demand for these products all around western Europe, you just need to have the right offer.

BEAUTY JUICE

Key potential: beauty industry in a multibillion market and beauty nutrition has already brought the attention of this industry. Big players like DANONE, Coca-Cola and L’Oreal have already tested markets in US and Europe few years ago and as we currently see there are more and more products in this segment so do not miss your chance to benefit from its growth.

SEA BUCKTHORN SHOT

Key potential: Small quantity of an extremely healthy food supplement with attractive taste and benefits known by a wide mass of consumers could be easily marketed in different regions. Low cost logistics and high value for the price could as well boost the sales of this drink.

Top natural sweeteners for your healthy beverages

Adomas Pranevičius — Tue, 30 Oct 2012 10:41:22 +0000

Here is a list of top natural sweeteners which are being used for healthy beverages. We hope it will help you to decide which sweetener to use in your new drink.

Deionized Grape Juice

Nowadays it is the most popular natural sweetener. However, currently we see a huge increase in the price which makes the products very expensive.
Grape juice is obtained from crushing and blending into a liquid. Deionizing is a process to remove ions from using an ion-exchange process.

Stevia sugar substitute

Extremely sweet herb which became a very popular sugar substitute. In Paraguay it has been used as a sweetener and flavor enhancer for centuries. Stevia was approved for use in the EU starting in early December, 2011. Honey is what the marketing industry refers to as a “functional food,” also known as a nutraceutical—a natural food that delivers a health benefit.
Additionally, new beverage brands are trying to change grape juice sweetener to stevia because of a lower pricing.

Honey

Honey has long history of human consumption, and is used in various foods and beverages as a sweetener and flavoring. Flavors of honey vary based on the nectar source, and various types and grades of honey are available.

How to choose your beverage development company?

Adomas Pranevičius — Sat, 13 Oct 2012 13:57:23 +0000

Starting a beverage company is a serious decision. You have to evaluate different aspects of beverage business. You have to know the process of product development, manufacturing, distribution and marketing/branding. However, in this article we will cover the main principles how to choose the best suitable beverage development company.

First of all, you have to understand that the process of beverage development is the second most important step after your decision to get in to the beverage business. This process requires a lot of specific knowledge which you do not have and you have to outsource the professionals for that. Beverage development company has to guide you through the whole beverage development process, give you advices and show you the right way and the most important thing – save your money and time.

Success stories – Check their top clients with whom they are working with. Make an analysis of the products which they have launched recently.
Experience – Find out whether they have an experience in similar products that you are interested to develop. In case you want to develop something very unique try to find out whether they are interested in developing innovation.
Laboratory and staff – try to find out whether they have their IN-HOUSE laboratory and Food Scientists. It is very important as you have to know whether you are dealing with professionals or only with agents or re-sellers.
Range of services –you have to know the full list of services that beverage development company is providing. Try to ask them these questions:
1. What is included in beverage development services?
2. How long it will take?
3. Will you prepare the samples and how much?
4. Will I have to pay for the courier cost?
5. In case I will not like the taste or color of the drink will I be able to change it? And how many times?
6. Can I visit your company during my beverage development process?
7. Whether stability testing is included?
8. Whether shelf life testing is included?
Additional value services – try to find out what kind of additional services they are offering. In case you do not have experience in production processes try to find out whether they are capable to offer you these services.

Private label bubble tea

Adomas Pranevičius — Fri, 21 Sep 2012 11:55:09 +0000

Bubble tea is also know as pearl tea or boba tea. This type of drink became popular in Taiwan during 1980 – 1985. Usually bubble tea recipe is tea based and mixed with fruit or milk. Bubble teas contain tapioca balls, commonly called as “pears” or “boba”. Generally there are two types of bubble teas: fruit-flavored teas and milk teas. Because of the bobas there is a wide range of opportunities to create your unique bubble tea. Also different flavoring can be added such as strawberry, green apple, passion fruit, mango, lemon, watermelon, grape, lychee, peach, pineapple, cantaloupe, honeydew, banan, avocado, coconut.

MyDrink Beverages is launching a solution for private label bubble teas in PET bottles. We can offer a wide list of possibilities for bottling your private label bubble tea with popping balls and tapioca pearls. Contact us for more information about bubble tea drinks.

TOP Functional beverage trends for 2013

Adomas Pranevičius — Thu, 30 Aug 2012 13:06:42 +0000

Each year MyDrink Beverages team is making prognosis for next year’s trends and opportunities. Our specialization is beverages development and innovation. So our main target is to see the future of beverages industry. We do not hide it. We share this information. Here is what we see:

Drink for body
It’s a huge list of drinks created specifically for bones, eyes, skin etc. . Although it is not a new trend, however, at the current market situation we see a huge growth in this drinks category.

Sleep improvement drinks
Tired after drinking a lot of energy drinks? Relax and get some well deserved sleep with latest sleep improvement drinks. We see a growing demand from our clients for these drinks.

Weight management drinks
Europe is a very conservative region. So usually beverages trends from Asia and USA are 1-3 years late. This is a similar situation. At the moment the market for weight management drinks in Europe is only developing. There is a lot of space for new comers.

Anti-Cholesterol management drinks
High cholesterol levels is the problem of XXI century. There is a new weapon in this battle. Anti-cholesterol drinks helps to lower the amount of it in your body. This is new trend which is only starting in whole world. Market is waiting for new brands and products.

Tooth friendly drinks
Tired of those awful mouth rinse products which you have to spit out? Yes there is a solution! Drinks specifically created to protect your tooth. It will be a huge market boom for these drinks during 2013-2015.

Healthy energy drinks
Although this is not a new category, however, it is growing rapidly. We need energy and we need healthy energy. These drinks are created specifically for people who want to protect their body.

Drinks for elderly
During the next 20-30 years we will face with a new social problem. It will be aging of humanity. MyDrink Beverages sees a lot of potential in this industry. Also we are focusing in it we are creating new interesting products for this future market.

Omega 3 drinks
Is it a boom or is it a future? We can not tell you that. However, we see a huge interest in omega 3 drinks which is growing on daily basis.

Do you want to develop your unique drink? Contact MyDrink Beverages for more information about future beverages industry trends.

Create Own Drink
Private Label Sports Drinks

Use professionals for your beverages development

Adomas Pranevičius — Tue, 28 Aug 2012 08:48:24 +0000

A lot of people who are interested in beverages development services doesn’t understand how difficult and important this process is. This process is the corner stone of your success. Only the drink taste will make the costumer to buy your product for the second time! In this article we will summarize the whole process of beverages formula development.

First of all, what is your vision for your drink? You must have an idea of marketing (selling point) and target market (consumer). When you will know to who you will be selling your drink it will be much easier to create a product. So you have an idea of ingredients for your drink. Great! We can start from the concept development stage.

Concept development is a process which includes identification of client requirements, consultations with food scientists and production managers, brainstorm session and full preparation of the concept of your drink. Basically, during this process we will prepare you 2-3 different concepts (ideas) for your drink formula. After your approval we will go further to recipe development stage.

Recipe development stage includes laboratory work, laboratory testing, reformulations, prototype development, and formula optimization. During this process we will create you 4-6 different formulas for your drink and will send you the prototypes for you to test it. After your confirmation we will be able to tell you the pricing. In case the pricing will not be good for you we will try to optimize the formula as everything depends on the ingredient pricing on the markets.

After recipe development stage your drink is almost ready. We prepare the compound for your drink bottling and supply raw material to the factory which will be bottling your drink.

Food and drink products development services under the same roof

Adomas Pranevičius — Mon, 07 May 2012 13:36:43 +0000

Usually everything starts from idea. It doesn’t matter whether you got it driving a car or in your kitchen. When you test it and receive great feedback from your friends you decide to move forward. What’s next? What should you do?

Food industry is very competitive. Each day dozens of new products are being introduced to the market. To avoid mistakes you have to know the process of food and drink products development, drink formulations. Before launching your product you have to develop it in laboratory, make the laboratory testing, find the best suppliers of the raw material, have the certificates. To sum up, you have to do a lot of things before going public.

There are various ways how you can do it. You can try it by yourself or you can work with professionals and make everything faster and cost effective. Anyway, this is how the industry works:

Second step after the idea is very important. Flavour house will help you to develop your formulation, gather you ingredients and prepare the compound for the production. Why it is so important? According to your requirements flavor house will develop you a formulation, recipe. Each flavor house is very different, because each of them have different capabilities, different know-how level, different pricing etc. . Before developing new product you have to know the difference between each flavor house. In case you make a wrong decision everything else will be worthless, because your product will not be the highest quality. It might be too expensive or it might be low quality. You have to prepare the cost analysis and optimize the production and development chain.

Third step is production. Who will bottle your drink? Where to bottle? How to optimize the production, logistic chain? Will it be far enough to transport raw material from flavor house to production site? There are hundreds of different soft drinks manufacturers. Which one you will choose? Each of them are different. Each of them has different filling lines, pricing, requirements, terms. Are you willing to learn from your mistakes or others? Maybe it’s time to work with professionals who are working with it on daily basis?

At this point we would like to introduce ourselves. Our company provides Beverages Development and Production Management dservices. We will help you to develop your recipe, drink formulation. We will choose the best raw material suppliers. At this moment we are working with more than 50 different raw material suppliers. We will optimize the raw material production chain for you. In our laboratory we will prepare you the samples, optimize product cost, make the laboratory testing etc. After creating your drink formulation we will take care of the production management. We empower our clients to focus only on marketing and sales while we doing all the management of the production for their beverages. We are working with more than 400 factories across the Europe and Asia and we will be able to optimize the production chain for your drink.

How to successfully negotiate with drinks manufacturer

Adomas Pranevičius — Wed, 28 Mar 2012 09:15:26 +0000

Every company involved in beverage development knows the key elements that are required to get a good deal when negotiating with beverage manufacturing companies. These elements require careful preparation and knowledge in order to be useful in negotiation. In this article we will try to cover the basics in what you should know when contacting and negotiating with manufacturers.

First you need the idea of what your drink will be, how it will look like, what purpose it will serve. It is crucial to visualise your drink in various consumption situations and adapt it and its attributes to match the specific situation. For example if you want to produce a sports drink it is important to consider various bottling solutions for the more convenient use during sport activities. When you envision the concept of the drink you will need to consult beverages developers about the formula of the drink. There are many variables in drinks formula, and the slight difference and adjustment of one of them will greatly impact your drinks taste, price, and validity. It is advised that your formula gets tested in the laboratories so that no health issues arise for your clients. Also it may be required to get the necessary certification in your country.

All previously mentioned aspects rest on your financial strengths. You have to value your capabilities very carefully. The overoptimistic evaluation of your financial capabilities may result in the total fiasco of your new product before it even got released. To do this properly it is required to do a full project financial analysis. This takes time and needs careful calculations to evaluate the real costs. Furthermore it may be hard to correctly evaluate all the cost factors of the beverage manufacturing when doing this for the first time, therefore we recommend consulting with beverage development agencies which have the required know-how.

Other important activities when developing drinks and preparing for the negotiations with manufacturers is the knowledge about the bottling and labelling processes. You will have to determine how your drink has to be bottled. So the list of the bottle or/and cans manufacturers will be needed. Your chosen bottling solution has to fit the capabilities of the manufacturer to fill such bottles. It is important to take logistics into account. Furthermore you need to know how your drink will be labelled. In most situations direct print at manufacturer is available only when placing high quantity order or it will be very expensive. Therefore you will need to have the designer which will design our label, the manufacturer of label and also the labeller.

Furthermore you have to determine the demand for your drink in the market. It is important that the manufacturer is able to produce the required quantity of your beverages at the right time. All of the manufacturers have minimum order quantity which is different in every factory. Also while some manufacturers will offer storage of your drinks after manufacturing, in some cases you will need to arrange warehouses to store your drink.

It is important to have a big list of manufacturers to be able to compare their prices and the manufacturing capacities. However you have to take into account the other services the factory may provide you. Sometimes a more expensive drink manufacturing may result in the cheaper overall drink cost because the manufacturer offers additional services such as storage, labelling and you do not need to spend money on it and you also save on logistics.

For more information about beverage development please contact MyDrink Consulting

Packaging trends for private label alcohol drinks

Adomas Pranevičius — Wed, 14 Mar 2012 13:59:44 +0000

In the previous years the PET bottles have accounted for 50% of global soft drinks packaging. This is the most often used packaging solution for the private label soft drinks, however recently it has started carving its niche in a private label alcohol drinks packing. Although this packaging solution still remains in the third place after glass bottles and metal cans it is expected to grow in the coming years. The PET bottles have been started to use in bottling wine, bear, white spirits and even whisky!

The newest trend is the wine packaged in the 750ml PET bottles. This solution was implemented in Swedish market when the Swedish state alcohol monopoly Systembolaget. This was introduced in 2008, however, it took off in 2010 when all wines were available in previously mentioned PET bottles. The advantages of this packaging solution are that they are lightweight, convenient and they incorporate excellent closure features. The other edge of a PET wine bottle is that it can be easily resealed. Also although many perceive PET wine bottle to be less prestigious that glass bottles it is hard to distinguish the difference between the two since the design is identical. Furthermore, PET bottles have better transparent properties which help to reveal the quality of wine.

The other noticeable trend is the increase of PET bottles in “live” (non-pasteurised) bear bottling. This is mainly because of the new distribution channels for the bear that have been growing recently – street kiosks. There is noticeable increase in this kind of selling points in the Eastern European Countries. The consumers are allowed to choose from 0.5, 1 or 2 litter bottles which are filled with the bear of their choice. This is the unique selling point for non-pasteurised bear which is rarely sold in traditional retail supermarkets.

In the USA the white spirits are mostly sold in PET bottles, they account for more than 50% of all packaging used for such products. Since the PET bottles have successfully penetrated the economic segment market, currently there are tries to implement them in premium alcohol drinks. For example MS Walker in USA has launched premium vodka in 1750ml PET bottle using heavier design so that it replicated the glass bottle.

The economy segment private label whisky was launched in South Korea which was bottled in PET. This allowed the company to introduce the smaller size bottles of 200ml which was aimed at those for whom the whisky in common sized bottles (500ml or 700ml) was too expensive.

From the current trends we can expect the growth of PET bottles usage in private label alcoholic beverages since they offer various advantages versus standard glass bottles or metal cans. We can expect the penetration of PET bottles in other segments of alcohol drinks which will help the brand owners to other higher quality products at a lower price.

Production and Operation Management Services for Beverages Industry

Adomas Pranevičius — Tue, 13 Mar 2012 16:02:46 +0000

We are beverages production management and beverages development company. Today we would like to talk more about our main service which is called production and operation management. We are happy to announce that MyDrink Beverages is the only one company in Europe which is offering high quality production and operation management for beverages industry. Our specialization is beverages, beverages development and beverages manufacturing. We know how, where, when to do it. We are the professionals in it and we are very proud of it!

So what is production and operation management? The idea is to offer large retail center, entrepreneur, brand owner to outsource production management of their branded beverages portfolio. Where is the catch? It is very simple! Usually, production management requires experienced staff with knowledge in specific field (beverages). Companies have to hire expensive production managers, pay high salaries, pay for the travelling, taxes, international phone calls. Usually it takes additional time for the managers to understand the market, to find the best deals, to source for the factory list etc. . The problem is clear – companies spend too much money and time.
And at this stage MyDrink Beverages enters the marketplace with a solution to save money and time. Production and Operation Management services is constructed specifically for clients who are interested to focus on marketing and sales which brings the most value for their business while they can outsource production management to professionals. We enable our clients to forget all the technical problems of the production, because our experienced staff is already taking care of their drinks. What is the advantage for our clients? We bring high value services for our clients. Our clients save money and time, because they:

-          Do not hire additional staff for managing the project
-          Do not spend money for additional salaries, taxes, international phone calls, travelling expenses
-          Do not spend time arguing with the manufacturers
-          Do not spend time for the analysis of the manufacturers
-          Do not spend time for negotiations with the suppliers
-          Are getting better pricing working with MyDrink Consulting
-          Have a extensive support of the industry professionals

Today we can proudly say that our customers see the high value in our services. We are working with largest retail centers (Ukraine, Russia, Baltics), large brand owners and entrepreneurs. In case you are interested to get more information about production and operation management services in beverages industry contact our company.

Private label vodka drinks

Adomas Pranevičius — Tue, 06 Mar 2012 19:30:07 +0000

Recently we are seeing an increasing trend of customers who are interested in private label vodka drinks. Alcohol industry is a bit different comparing to soft-drink industry. There are different requirements and different standards. Alcohol distilleries has to be trustful, respected and quality oriented.

MyDrink Beverages is working with largest Russia and Eastern Europe alcohol distilleries which are offering only the highest quality alcohol ingredients and bottling solutions. Our team will assist you through every step needed to bring the spirit to market including labeling, formula approvals, packaging and more. We are dedicated for our clients to take care of the production of private label alcohol beverages while they can work on marketing and sales. We bring know-how, supply chain management solutions, highest quality management services and mostly experience in drinks industry.

Private label vodka, gin, flavored vodka, ready-to-drink cocktails, tequila drinks, rum drinks, low calorie alcoholic drinks or any distilled specialty spirit for those who seek to own a distilled spirit brand. Contact us for more information about private label vodka drinks.

Why it is good to outsource beverages production management?

Adomas Pranevičius — Tue, 28 Feb 2012 17:46:30 +0000

Today we gave an interview to a international beverages newspaper (www.beverageworld.com ). During the conversation journalist asked this question which we had to share with you.

So… Why it is good to outsource beverages production management?

The answer is very simple. Our clients will save time and money working with us. While we are doing all the technical job of sourcing for raw materials, searching for the best possible bottling solution, negotiating the prices our client is empowered to work marketing and sales (doesn’t this part of the business gives the most value for your company?).

Here are our arguments why you should choose this service and why it is good for you:

You will save MONEY:
You will not have to hire a professional production manager which is usually quite expensive;
You will not have to spend money for the salary, taxes, international calls, travelling cost etc.;
You will have the lowest expenses as possible just because you will have a full optimized production chain by our team of professionals who are working with this on daily basis;
You will receive more information than your competitors just because you will be working with professionals;
You will receive the best possible pricing for your product just because we have the negotiation power;

You will save TIME (same as MONEY, isn’t it?):
Your production manager will not have enough experience and knowledge of the local market as we have;
Your production manager will have to spend time for sourcing and negotiating which we have already done;
You will have to be discussing about your project with at least 20 factories at the same time, will you manage to get the best possible pricing without negotiation power?;
You will not be able to get newest price changes, trends or gossip of the industry;
To sum up, leave this to professionals and focus on marketing, sales which give the most value for you!

Beverages Production Management services explained

Adomas Pranevičius — Thu, 23 Feb 2012 16:37:25 +0000

Beverages Production Management

TURN-KEY Solutions

Turn-key refers to something that is ready for immediate use, generally used in the sale or supply of goods or services. This service enables our clients to save time and money for sourcing manufacturers, bottlers, packaging solutions providers by their self. We will provide a solution where, when and how to manufacture clients product at most cost effective price and quality. We do it faster and more efficient than our clients just because we do it 24/7. It is our specialization.
After the project is done we give all the direct contacts to the client with already prepared product. Client does all the management and organization by their self. By managing the production and developing the drinks we do not act as an agent, wholesaler or a middleman – you are directly introduced to the direct producers and you are able to renegotiate the pricing if you might think that you can get better deals, than us.

Our clients save time and money, because they:
Do not hire additional staff for sourcing
Do not spend money for additional salaries, taxes, international phone calls, travelling expenses
Do not spend time arguing with the manufacturers
Can contact directly to the factories
Are getting better pricing working with MyDrink Consulting
Have a support of the industry professionals

2. Beverages Operation Management services

Operation Management includes the same as a TURN-KEY solution, however, there is an extra service which includes all the operation management for production of your drink. That means our staff will be taking care of all operations that includes the production of your drink while you be working only with marketing and sales.
Our expertise in the beverage chain management help our clients to save more than 80% of the usual development costs and to produce the products at the best possible conditions, so no extra expenses are wasted!
You profit comes from the sales, not from the purchase. You are able to use our workforce, knowledge, contacts and work system to let yourself focus on the strategically important duties.

Our clients save time and money, because they:
Do not hire additional staff for managing the project
Do not spend money for additional salaries, taxes, international phone calls, travelling expenses
Do not spend time arguing with the manufacturers
Do not spend time for the analysis of the manufacturers
Do not spend time for negotiations with the suppliers
Are getting better pricing working with MyDrink Consulting
Have a extensive support of the industry professionals

Our job is to provide the best possible production chain management solutions to your business so that you could focus on growing it.

Unique beverages concepts that we create

Adomas Pranevičius — Fri, 28 Oct 2011 12:10:57 +0000

For each client we create a unique concept for his drink. A lot of them do not see the daylight, however, some of them are too great to put them in a drawer… Even Behance Network for Creative Professionals shared it!

Check out!

MyDrink Beverages services and products presentations

Adomas Pranevičius — Tue, 25 Oct 2011 11:35:14 +0000

Hello, guys! How are you?

I just wanted add some additional information about our services and products. You can check out the presentations that we have at SlideShare web page.

Just go here http://www.slideshare.net/adomaspranevicius

Beverages development and production services in one place

Adomas Pranevičius — Tue, 25 Oct 2011 10:56:51 +0000

Recently we received a lot of inquiries who were asking to explain what do we do and what kind of services do we provide. So I decided to explain this on our blog.

We are a private label beverages development company and we provide two main service which are beverages development and beverages production services.

Beverages Development Services
We help our clients during the development of their drink. We gather all the information from the clients: his idea of the drink, vision, preferred ingredient list, marketing plan etc. When we know the plan of our costumer we start our work. Our team of beverages professionals gather during in to brainstorm session. During this session we create a concept of the future drink (according requirements of the client). The concept of the drink is only the first step. When we will get the confirmation of the drink concept from the client we start our main job. We create samples of the drinks (send it to the client) and we start to search for the best possible bottling solution. We are working TOP beverages producers in Europe, USA, Malaysia and China. Moreover, we are also working with small producers who are very flexible to our requirements. When the work is done client receives a batch of samples and a solution for the bottling of his drink. We move to second step which is beverages production services.

Beverages production services
In case you want to save time, money, energy you will also choose our beverages production services. We are taking care of the production side of your brand while you can spend your time, energy and money to market and sell your product. We are the ones who will take care to produce and transport your product to any place in the world. We are professionals in beverages production, we have the required know-how and experience in this and we do not make any mistakes in this.
These are our main services and the main things that we do. Don’t hesitate to contact us and we will try to find a best possible solution for your business!

NapNock energy shot presentation for the public

Adomas Pranevičius — Wed, 05 Oct 2011 12:34:30 +0000

Here is a small presentation about our NapNock energy shot

NapNock energy shot

View more presentations from Adomas Pranevicius

NapNock energy shot is looking for distributors

Adomas Pranevičius — Fri, 01 Jul 2011 17:05:37 +0000

Our first product NapNock energy shot is searching for distributors. Contact us at strongest @ napnock.com to get more information!

We are happy to announce that we just launched NapNock energy shot web page. You can check it at www.napnock.com

Dragoon antioxidant health drink

Adomas Pranevičius — Tue, 24 May 2011 15:25:20 +0000

We are very happy to announce that we are almost prepared for the launch of Dragoon antioxidant health drink. The official launch of it will be at first week of July in Lithuania.

I will shortly introduce the ingredients of this drink. We think that this drink is our masterpiece and we are very proud of it. Everyone who are interested in healthy drinks, healthy life will understand why those ingredients are necessary for your daily life.

Grape Skin Extract – It is marketed as having anti-aging effects and for use as a dietary supplement to help lose weight. The resveratrol in grape skin is said to help lower cholesterol, combat cardiovascular disease, lower blood pressure and fight carcinogens. That is not to say it is a miracle cure all, but that as a daily supplement it can help to reduce certain health risks.

Biotin also known as vitamin H, is of great importance for the biochemistry of the human organism. Biotin is involved in carbon dioxide transfer and therefore essential to the metabolism of carbohydrate and fat. Biotin helps in the synthesis of fatty acids, in energy metabolism, and in the synthesis of amino acids and glucose.

Vitamin C is a water-soluble vitamin, meaning that your body doesn’t store it. We get what we need, instead, from food. You need vitamin C for the growth and repair of tissues in all parts of your body. It helps the body make collagen, an important protein used to make skin, cartilage, tendons, ligaments, and blood vessels. Vitamin C is essential for healing wounds, and for repairing and maintaining bones and teeth. Vitamin C is an antioxidant, along with vitamin E, beta-carotene, and many other plant-based nutrients. Antioxidants block some of the damage caused by free radicals, which occur naturally when our bodies transform food into energy. The build-up of free radicals over time may be largely responsible for the aging process and can contribute to the development of health conditions such as cancer, heart disease, and arthritis.

Niacin is a B vitamin. It occurs naturally in plants and animals, and is also added to many foods as a vitamin supplement. It is present in many vitamin and nutritional supplements.
Niacin is used to treat and prevent a lack of natural niacin in the body, and to lower cholesterol and triglycerides in the blood. It is also used to lower the risk of heart attack in people with high cholesterol who have already had a heart attack.

MyDrink UK Sales Team participated in a beverage show in London

Adomas Pranevičius — Thu, 12 May 2011 13:50:35 +0000

At The Pacific Oriental, 52 Threadneedle St, London, UK

My Drink was asked to showcase our new oriental influenced drinks, Namely the Dragoon and our Simply Umai Beauty potion.

The event was held at the amazing Pacific Oriental Restaurant in London and consisted of a mix of companies displaying their products.

The invitees were made up of members of the press, food and drink critics and industry professionals.

We gave them samples of our range of drinks; the response we received was simply amazing!

Our energy drink was loved by everyone who tried it, many people asked us where they could buy it, and couldn’t believe that we offer it as a private label drink.

Next people sampled our Dragoon drink, again we could not have asked for any better response; the general consensus was that the drinks were wonderful.

Next we showcased the Nap Nock, and the feedback was very positive, They liked the name,taste and design.

However the star of the show was “Simply Umai “Beauty in a Bottle! – We literally had the press in frenzy, they thought it was absolutely amazing, they loved everything about the product, the look, the taste and the packaging was a total hit!

My Drink – UK Sales Team

Looking for suppliers of ingredients and co-filling services

Adomas Pranevičius — Mon, 11 Apr 2011 09:20:54 +0000

MyDrink is searching for new suppliers again! We are currently selecting our potential partners for supplying beverage ingredients or can provide co-filling services in France, Italy and Spain.

We are basically the most flexible and innovative company in the beverage market, so our partners must have the same vision as we have! That future belongs to those, who can adapt and change fast. We need creative and supportive company who would want to build new and strong products together!

The ingredients that we are buying are:

All Vitamins
Herbal extracts for beverages, blends and single ingredients
Natural Flavors
NFC Juices and Juice concentrates
Probiotics and Functional ingredients with confirmed health claims
Superfruits
Extracts rich with antioxidants
Sugar, alternative sweeteners and natural sweetness
Caffeine, Taurine and Natural energy ingredients
Coconut water
Sports Nutrition ingredients
Mineral compounds
Various Tea extracts

It does not matter whether you are big or small; we do not care about your revenue and share of the market as long as you can offer more competitive pricing than anybody else and support us with warm and high quality service. Fast and flexible delivery is a must be!

Other services that we are currently interested in would be:

Co-filling of our drinks in France, Italy and Spain! And as always if you can provide as filling services for aluminum and steel cans, PET and glass bottles in USA, Canada or Australia, send us your information as well!
PET and Glass molding producers
Cap suppliers
Beverage innovators, research laboratories and idea generators are always welcome to contact us for cooperation!

This is the time when we are waiting for your offers and contacts to expand our possibilities! If you are able to supply at least one product for us, do not hesitate to contact our production manager Vitalijus.

Vitalijus Zudenkovas
Vitalijus@mydrinkbeverages.com

Ten things to know before starting beverage business

Adomas Pranevičius — Thu, 24 Mar 2011 18:42:19 +0000

1. First of all, the most important thing is to know to whom you will sell
your product. You have to see the niche market and you have to understand
the consumer. Yes it is good to have a great idea, but will anybody be interested in it?

2. So you know your niche market and you know who will buy your product?
It is a good start, however, second most common mistake is to copy the
market leader. Do you want to manufacture a standard taste energy drink
with different logo? We think it’s wrong! You have to think different, act
different and be different.

3. Your product has to have a soul. You have to think about it like a real
human being. You have to know what does he like, what kind of music does
he listens to, what does he do, to which night clubs is he going and etc.
. You have to create a real person. By that I mean that you have to spend
as mush time as possible for marketing strategy and packaging design. Your
product has to be different and eye catching.

4. You have to know where, when and how you will manufacture your product.
You have to know the factories, minimum order quantities, pricing and etc.
. Maybe it is worth it to find contract filling service provider who has a
better knowledge in this field? You will save a lot of time and energy
which you can spend on your marketing and distribution plans.

5. It is very important to think about your product distribution and
storage. Are you planing to take care of it by yourself or are you planing
to outsource?

6. How are you planing to distribute your product? Will you use services of local distributors or are you planing to do it by yourself? You have to find a solution for this because sometimes it is worth more to use services of distributors and to think only about sales and marketing.

7. Do you have a financial plan? Do you know when you will need some extra cash to manufacture your product? Do you know when is your break even point?

8. Do you want to start with a large quantity or do you want to lower your risk? Maybe you want to test the market with a lower quantity? It is always smart to test your product, however, the price for the product will be higher. You have to understand that.
9. What are your goals? How many liters of you beverage are you planing to sell? If your plan is not going the way you wanted, when you will stop the project?

10. Last but not least. Why are you doing this? Do you want to be rich or do you want to test your idea? Is it important for you or not? Beverage business is a tough one, so you have to be ready..

MyDrink lounge at IFE11

Adomas Pranevičius — Tue, 01 Mar 2011 10:00:02 +0000

MyDrink Beverages will be attending in the international food and drink exhibition in London during 13 – 16 March. We will have our own MyDrink lounge at Fox bar right in front of the IFE 2011 trade fair. Please bring a good mood and lots of energy, because we are preparing a great party for our costumers and partners. Moreover, we are planing to introduce a new drink vitamin and antiox beverage! So don’t miss this opportunity!

For those, who might be interested we’ll introduce our services and beverages:
1. The strongest will be introduced! NapNock energy shot
2. Dragoon vitamin and antiox refreshment
3. Simply Umai beauty potion
4. Individualized drink services
5. Packaging design services

The road to success in private label beverage business

Adomas Pranevičius — Tue, 01 Mar 2011 09:31:15 +0000

The human strength is based on his ability to be unique and special. Every one has individual ideas, attitudes, character and way of thinking, view of beauty, style and taste. These qualities speed up the process of human race development they separate us from animals. We cooperate in groups with people who have similarities with us and use our differences to achieve results.

These main principles of life are the key idea for MyDrink project. We think that Globalization of the 20^th century, where brands like Coca-Cola, Nike, McDonalds and so on grew strong is over. They attracted customers from different groups and communities to the same principles and ways of thinking and were very successful, but their customers are evolving and today we notice that people return back to their identity, search for something closer to their individual attitude and refuse to be like everyone else. Nowadays people choose to be the one and only and has courage not only to show their similarities to other group members but to express their differences as well.

MyDrink is looking forward to the beverage business of the 21^st century and has created the best possible product brand ever! No Brand or the brand that you create for yourself! We have developed technical possibilities to create a drink for every individual desire. We know that everyone knows best what product would be attractive for himself and his group of friends, relatives or simply people with similar interests and we made it possible for everyone to create their unique beverage.

The idea of Individualization seems to bring up many doubts, but we explained why there should be no fear for this natural turn of life:

Popular brands like Coca-Cola represent the product I know, trust and like.

A customer of 21^st century is already intelligent enough to recognize the product quality and select natural and healthy products without paying attention to their global popularity. Mydrink produce and import only highest quality drinks and a small note next to ingredient list symbolize that we sell only best drinks in the world, and you create best brand in the world to suit the product.

There are already too many different products on the shelves for me to choose

Products on the shelves always change. Better products and ideas change the old ones. It is the way of evolution.

Global brands are cheaper because of mass production

Technology is developing fast all the time and now production facilities avoid old and static machinery. Mydrink has the possibility to create flexible quantities at competitive prices.

Global brands are everywhere and you can select the product you know

Since the birth of history people used to travel around the world searching for something new and learning from other exceptional experiences and knowledge. If you will try only global products and pay attention to global brands you will miss the main idea of visiting different places!

Individual brands are temporary

They are temporary as the fashion, local and global interests, social situation and almost everything in our life today, so you can adapt to every item every time.

Nothing is here forever except the main principles of nature and we must adapt to them. We are created to be exceptional and unique, our differences help us to evolve to new levels, to achieve more than we have ever expected and to look forward to achieving even more! So let us all individualize!

Beverages consultans, development and production management services.

Personalized nutrition and the future of beverage industry

Nutraceutical startups will change beverage industry

Trends of nutraceutical functional beverages in Europe

Seeking for beverages co-packers/co-fillers in Europe

Creating successful new beverage concepts

MyDrink says UK is a beverage startup silicon valley

IFE Food and Drink exhibition in London

How to determine beverage trends using Google?

New breed of healthy energy drinks face uncertain EU future

Soft-drinks packaging innovations and trends

Dual-Chamber Bottle

Stand-Up Pouch

Aseptic Paperboard Can

Lean beverage start-up methodology

Natural energy drinks trend is emerging in 2013

Ready-Made beverage concepts can save time and money

Super!Natural energy drink

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