Coca‑Cola unveils new five year vision for soft drinks

Coca-Cola Enterprises launched a new report with their five years vision for soft drinks market. One of the main findings in the report is the identification of six key specific consumer occasions, or ‘moments’, that if fully realised can deliver significant incremental growth to the category. These include ‑ Complete the Meal; Daytime at Home; Better Working Day; Live Life on the Go; Best Social Mix; Ready to Relax.

Download See The Opportunity report

‘See The Opportunity’ report from CCE reveals opportunities to unlock £2.1 billion category growth. A report launched today by Coca‑Cola Enterprises Ltd (CCE) has unveiled its new vision for the future of the Soft Drinks category. As a manufacturer and provider of a world class portfolio of brands, CCE has launched the new report as part of its on‑going commitment to working with its customers to grow soft drinks sales responsibly and sustainably. ‘See The Opportunity’ is the result of a £2 million, two year research programme that was initiated to understand the future growth potential for soft drinks. An in‑depth study of customer needs, as well as shopper and consumer behaviour, was undertaken to enable a detailed level of understanding of the factors that will impact the future of the GB Soft Drinks category.

Coca-Cola Enterprises


Author - Adomas Pranevičius

Adomas Pranevicius is the co-founder and CEO of MyDrink Beverages, a premier supplier of functional ingredient solutions to beverage industry . Adomas specializes in beverage concept development, start-up beverage projects, business development and brand building. During his career he co-founded NapNock energy shot, Dragoon vitamin drink, HighVit functional vitamin drinks and Simply Umai beauty drink. He enjoys developing new beverage concepts and generating marketing ideas for them. Currently he is focusing on international expansion of MyDrink Beverages. Adomas is also writing a blog about latest beverage trends and innovations. His insights and ideas have been quoted in, Soft Drinks International, Beverage World and other media sources.