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  And I mean not just to be aware they exist, but to actually know what your costumers have in common, what they care about, what they are interested in, what makes them engaged etc. I happened to meet quite a few business owners or other decision makers that when asked about their target audience, […]

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Jogging, fitness, yoga – active lifestyle is getting more and more popular. After long hours in the office in from of the computer number of people is recovering in the gym. This trend is being noticed in beverage industry as well. Such products as Celsius™ contains natural functional ingredients as Green Tea Extract, G…

We are working with various beverage consulting projects globally, however, sometimes we forget to ask our clients what they learn during the development stages of their products. Today I’m speaking with Founder and Co-Owner of North Wine & Spirits Renate Nikolaisen about their beverage development project of natura…

What Are Nootropic Beverages? Nootropic beverages are drinks that contain either synthetic or natural compounds called nootropics, which aim to improve cognition, enhancing various functions including memory, creativity, motivation and overall mental aptitude. Some popular nootropic ingredients include caffeine and L-th…

I cannot believe that one year already passed after our first DrinkPreneur Live event in London. Guess what? We are gearing ourselves for second DrinkPreneur Live! For those who doesn’t know anything about this event… DrinkPreneur Live is Europe’s only business accelerator forum for new beverage brands. This unique one …

It’s a fact that Collagen is a well know functional ingredient among women. Collagen is a major structural protein of our skin; it creates 75 percent of our skin. Although due to aging processes collagen amount is decreasing and this is the main reason of wrinkle appearance. After age 25 our bodies loose around 1.5% [&h…

Growing concern over pollution, environmental control and recycling lead to investigations of whey possible usage. A history upon whey is that in cheese production for each vat of milk almost 90% of the volume is left unused, called whey and only cheese curds are further used for cheese manufacture. Whey is treat as a disp…

What are BCAAs in Drinks? Nowadays, sports drinks category is becoming more interesting for beverage entrepreneurs and SMEs. There is a big opportunity for innovation. For the last 2 years we see an increasing interest of BCAA pre workout drinks (branched-chain amino acid) as the most interesting segment in sports drinks c…

One of the Key trends in 2015 is a clean label beverage – beverages with no artificial ingredients. This trend in noticed already since 2010, but lately interest in it increasing significantly. Recently distributors, retailers are getting more and more focused on product label and this is obvious, cause consumers are pa…

The coconut water which was once considered waste had a huge demand worldwide. As it comes out, coconut water owned its place for many beneficial chemical and organoleptic properties. Coconut water is a clear liquid inside young green coconuts. Its major fraction is water (approx. 95%) followed by natural sugars (sucros…