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Most of us are introduced to a variety of beverages at an early age. At this stage, the consumption of most fruit-flavoured / fruit-based beverages (or indeed any beverage) is either as a complementary drink or as “filler” between meals. Beverage consumption in India is quite different from the rest of the world. There …

It is a challenge to start your own beverage development project. MyDrink team knows how challenging and tough it can be. In order to help you out, last Thursday we held our first live webinar. In case, you did not have enough time or just did not knew about it, we wanna share with you […]

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  There are loads of legal restrictions related to alcohol advertising. It cannot depict drinking youth, link alcohol consumption to enhanced physical or social performance, tell or show how fun immoderate alcohol drinking may be and so on. Due to that and a huge competition on the market, the most common and proba…

Herbal trends in beverage industry were growing for the past several years. The main reason of using these raw materials is functionality. Although only a very small amount of herbs has proved health claims, extract are becoming more and more common part of the beverage recipes. A good thing about natural extracts is th…

Most likely all of us know that when speaking of a beverage business, there is no such thing as low budget. And we are talking about hundreds of thousands of Euros here. If you have a young business and not that many funds at hand, your best options are either crowdfunding (Pura Vida Tequila and […]

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What is it? Summer has ended but beer cocktails are still on the road. So what is the beer cocktail? Beer cocktail – is a drink which is produced from the beer by mixing it with juices, fruit syrups, soft drinks or with bitters and adding flavorings. This kind of mixture is also called shandy. […]

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A well known fact is that many young businesses fail during the first few years of operation. One of the main reasons is that they fail to do the research and planning, therefore they tend to make reckless decisions, waste their resources and simply run out of money before getting any kind of funding. In […]

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On the 24th of September Lunch exhibition took part in the design business center in London. The exhibition was much smaller than the biggest ones SIAL or Anuga. Keeping in mind the size of it, the number of exhibitors from beverage industry was really high. This was a great chance to check on what is […]

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Every business owner wants to be sure each dollar they invested into marketing (or anything else for that matter), brings the highest return possible. As usual it’s easier said than done, so let’s look into some of the ways that lead to smarter allocation of your marketing money. 1. Know your goals As simple as [&hellip…

If you wonder why you would even care to get to know your audience, my answer to you is an entire post from earlier this week (have a look if you have not done that yet). Now, since we have the why part covered, shall we talk about how to gather the information you need? […]

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