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Multifunctional food is getting more and more popular. This is most probably  due to the continuing trends toward healthy lifestyles. Sports drinks, for example, have lately been fortified not only with minerals and vitamins, but collagen as well. Such types of products can be referred to as multifunctional drinks – ser…

Alcohol consumption has shown an annual increase in growth. This has led beverage developers to examine the market, conduct investigations, and adapt existing practices to new tastes and drinking methods. With the New Year comes fresh trends, so have a look at what’s on tap for 2016: Carbonating and bottling cocktails –…

January may seem like the quietest month of the year. The holidays are over, and we’re all getting back to our daily routines. But the opposite is true for beverage developers. For them, now is the best time to start working on new product development for the upcoming summer season. Many people include regular visits [&…

This is obviously the age of big data. It is so big that we do not always make the best (or any) use of it. Sometimes because we do not have direct access to this data or because we simply do not know how to handle it. Below are a few thoughts on how to […]

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How To Sell Your Drink In Stores Even though e-commerce is gaining its popularity in beverage industry, the biggest portion of sales still come from in-store shopping. Different distribution channels have their particularities, however shall we focus on larger retail stores such as supermarkets this time? Competition in be…

As the change of a calendar is coming we suggest to start preparing for the spring of 2016. For the next high season of the beverage industry we would like to exclude following biggest trends. PROTEIN drinks. Rising interest of protein ingredients has an impact on the market already, although next year of 2016 should [&…

Starting a new business can be difficult, especially, when it comes to releasing a new product onto the market. The beverage industry is full of different beverages varieties, and it can be challenging to predict the success of your product. Due to these reasons, consumer analysis of your product can save a lot of money…

Not long ago, I’ve written about story themes that are quite common in alcohol advertising. However storytelling is no exception in ads for non-alcoholic drinks. Here I further discuss a few themes that can be noticed throughout the years of non-alcoholic beverage (including drinkable water) advertising. Cuteness overlo…

Nowadays everywhere we are looking for innovations, the food and beverage industry is not an exception. We are trying new conception mixtures and flavorings to diversify the existing ration of drinks and food. Alcohol industry also tries new possible varieties of flavors to increase the customer base. As we know women a…

Everyday more and more products are going online and grocery goods (with beverages among them) are not an exception. Beverage industry was pretty slow in terms of adoption of e-commerce in comparison to some other industries, however numbers show that the turning-point might have been reached. Let’s have a look into som…