Beverage Marketing

Big data: what’s in it for a beverage producer?

Big Data

This is obviously the age of big data. It is so big that we do not always make the best (or any) use of it. Sometimes because we do not have direct access to this data or because we simply do not know how to handle it. Below are a few thoughts on how to […]

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Selling your beverages in-store: getting out of the box

Selling your beverages in-store

Even though e-commerce is gaining its popularity in beverage industry, the biggest portion of sales still come from in-store shopping. Different distribution channels have their particularities, however shall we focus on larger retail stores such as supermarkets this time? Competition in beverage industry is so big and …

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Storytelling in Non-alcoholic Beverage Advertising

Storytelling in Non-alcoholic Beverage Advertising

Not long ago, I’ve written about story themes that are quite common in alcohol advertising. However storytelling is no exception in ads for non-alcoholic drinks. Here I further discuss a few themes that can be noticed throughout the years of non-alcoholic beverage (including drinkable water) advertising. Cuteness overlo…

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Online Beverage Shopping: a Trend to Consider?

Online Beverage Shopping: a Trend to Consider?

Everyday more and more products are going online and grocery goods (with beverages among them) are not an exception. Beverage industry was pretty slow in terms of adoption of e-commerce in comparison to some other industries, however numbers show that the turning-point might have been reached. Let’s have a look into som…

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Alcohol Advertising: It’s a lot about Storytelling

Alcohol Advertising: It’s a lot about Storytelling

  There are loads of legal restrictions related to alcohol advertising. It cannot depict drinking youth, link alcohol consumption to enhanced physical or social performance, tell or show how fun immoderate alcohol drinking may be and so on. Due to that and a huge competition on the market, the most common and proba…

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Big ideas, little money: getting ready to raise capital for a beverage project

Big Idea Little Money

Most likely all of us know that when speaking of a beverage business, there is no such thing as low budget. And we are talking about hundreds of thousands of Euros here. If you have a young business and not that many funds at hand, your best options are either crowdfunding (Pura Vida Tequila and […]

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7 Questions Beverage Marketing Plan Has To Cover

7 Questions Beverage Marketing Plan Has To Cover

A well known fact is that many young businesses fail during the first few years of operation. One of the main reasons is that they fail to do the research and planning, therefore they tend to make reckless decisions, waste their resources and simply run out of money before getting any kind of funding. In […]

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5 Steps to Smarter Beverage Marketing Budget

5 Steps to Smarter Beverage Marketing Budget

Every business owner wants to be sure each dollar they invested into marketing (or anything else for that matter), brings the highest return possible. As usual it’s easier said than done, so let’s look into some of the ways that lead to smarter allocation of your marketing money. 1. Know your goals As simple as [&hellip…

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How to get to know your customers?

How to get to know your customers?

If you wonder why you would even care to get to know your audience, my answer to you is an entire post from earlier this week (have a look if you have not done that yet). Now, since we have the why part covered, shall we talk about how to gather the information you need? […]

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Why do you need to know your customers?

Why do you need to know your customers?

  And I mean not just to be aware they exist, but to actually know what your costumers have in common, what they care about, what they are interested in, what makes them engaged etc. I happened to meet quite a few business owners or other decision makers that when asked about their target audience, […]

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