Beverage Start-Up awards hit Europe for the first time this June


Drinkpreneuer logo London v3-01The first ever start-up awards focusing strictly on drinks brands is organised by MyDrink Beverages together with Zenith International. DrinkPreneur Live 2014 event is the official launch for the business accelerator, where consumer goods entrepreneurs will have an opportunity to seek for support, funding and distribution.  

The start-up applications are now accepted online for the first drinks focused business accelerator awards DrinkPreneur Live 2014.Up until the end of May beverage start ups are able to submit their products to be evaluated by industry professionals. Highest scoring brands will have an opportunity to present their drinks start-ups in front of the industry professionals during the live awards competition on the 11th of June.

At the event entrepreneurs will have a chance to meet and be mentored by industry experts from Tate&Lyle ventures, Tesco, Cott Beverages, Honey Creative, BlueBox corporate finance, Thrive, Fusion Learning, MyDrink Beverages, Closed Loop Recycling, Zenith International and many more well established company executives.

Teams will have to prepare to answer the questions relating the marketing, product packaging, production, commercial and business plans and their expected routes to the market in order to prove themselves as the new big thing on the retail shelves.

The ultimate goal of the DrinkPreneur Live 2014 is to discover at least one product that could become the next entrepreneurial success story in the consumer goods industry – the flagship for the business opportunities of the new age of enterprise. Someone with the perfect combination of skills, innovation, creativity and business sense to lead the new generation of consumer goods innovators and future blue chip companies.

Event organizers are Zenith International and MyDrink Beverages – a drinks development company that help beverage start-ups and entrepreneurs to create their drinks. They provide innovative A-Z solutions for new brands and support young businesses to thrive in the market.

Zenith International is a leading international consultancy that advises the food and drinks industry on business and technical issues ranging from international business strategy to factory design.


Who: MyDrink Beverages & Zenith International by Kastytis Kemezys, Chairman at DrinkPreneur

What: applications accepted for the first Beverage Start-up awards

Why: to reveal the most promising drinks start-ups.

Where: Holiday Inn Camden, London, UK

When: 11th of June, 2014

DrinkPreneur Live

Author - Adomas Pranevičius

Adomas Pranevicius is the co-founder and CEO of MyDrink Beverages, a premier supplier of functional ingredient solutions to beverage industry . Adomas specializes in beverage concept development, start-up beverage projects, business development and brand building. During his career he co-founded NapNock energy shot, Dragoon vitamin drink, HighVit functional vitamin drinks and Simply Umai beauty drink. He enjoys developing new beverage concepts and generating marketing ideas for them. Currently he is focusing on international expansion of MyDrink Beverages. Adomas is also writing a blog about latest beverage trends and innovations. His insights and ideas have been quoted in, Soft Drinks International, Beverage World and other media sources.