Beverage industry keywords in 2013

During this year I had lots of great opportunities to attend industry meetings, conferences and trade fairs. Each time I was making a list popular keywords during the event. I want to share it with you. Here are the most popular words among industry experts and professionals:

Healthy ageing
No sugar
No calories
… and off course.. STEVIA.

Do you think you could add additional words to this list? Give me your opinion!

Author - Adomas Pranevičius

Adomas Pranevicius is the co-founder and CEO of MyDrink Beverages, a premier supplier of functional ingredient solutions to beverage industry . Adomas specializes in beverage concept development, start-up beverage projects, business development and brand building. During his career he co-founded NapNock energy shot, Dragoon vitamin drink, HighVit functional vitamin drinks and Simply Umai beauty drink. He enjoys developing new beverage concepts and generating marketing ideas for them. Currently he is focusing on international expansion of MyDrink Beverages. Adomas is also writing a blog about latest beverage trends and innovations. His insights and ideas have been quoted in, Soft Drinks International, Beverage World and other media sources.

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